Next Up Podcast

Feeding the Future: Insights from Butterball in K-12 Education with Frank Samuelson


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Catch up with Marlon and Frank Samuelson from Butterball on their conversation as they discuss the importance of relationship-building in sales and the undervalued expertise of food service professionals. Frank shares Butterball's role in K-12 nutrition, emphasizing their commitment to nutritious meals, support for family farmers, and a balanced approach to meal planning.

They also touch on how Butterball stood by the K-12 market during COVID-19, their approach to commodity poultry processing, and their contribution as solution providers for school districts. Plus, they highlight the valuable resources Butterball offers for K-12 professionals on their website
Join them for a discussion on the impact of food service on education and the strategies of a leading company in meeting these essential needs. Be sure to catch these valuable insights-perfect for anyone interested in education, nutrition, or the food industry.
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Served Digizine December 2024 Issue: https://nxtgennetwork.serveddigizine.com/link/473009/
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Connect with our guest!
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Butterball's Youtube: https://www.youtube.com/channel/UCaTRjvqPVw1rruofdd-ZVJw
Butterball's LinkedIn: https://www.linkedin.com/company/butterball-foodservice
Butterball's Facebook: https://www.facebook.com/ButterballFoodservice
Butterball's Website: https://www.butterballfoodservice.com/k-12/
Facebook: https://www.facebook.com/fesamuelson
LinkedIn: https://www.linkedin.com/in/frank-samuelson-41323418/
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⏰ Timecodes ⏰
00:00 The Importance of Relationships in the K-12 Industry
02:05 Starting in food industry and sales transition.
04:37 Transition from selling copy machines to pizza to schools.
05:18 Dedicated Food Service Professionals in the K-12 Industry
12:49 Butterball's Commitment to Quality and Family Farmers
15:29 Discussion about the food industry and sales transitions at Butterball
18:36 Importance of family values in the success of Butterball
20:20 Overview of the family-oriented culture at Butterball
26:17 Feeding Kids and the Importance of Nutrition
27:05 Frank Samuelson elaborates on the values and culture at Butterball
30:56 Butterball's Growth Strategy and Focus on Smart Expansion
34:36 Family First: The Values That Drive Butterball's Success
39:22 Butterball's Commitment to Being a Permanent Fixture in K-12
45:25 Commodity Processing Challenges: Poultry and the Solution Architects at Butterball
50:48 Fun and Competition: A Cooking Throwdown with Butterball Chefs

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