Farmers and growers are at the forefront of what is perhaps the world’s biggest challenge. How do you feed a growing world population expected to reach 9.6bn by 2050 while available arable land is reducing and environmental constraints are increasing?  How can we help the farmers and growers who put food on our plates? In this episode, YS Chi speaks with Graeme McCracken, managing director of Proagrica, a provider of connectivity and data-driven support solutions for the agriculture and animal health industries.

Graeme believes the challenge is surmountable. He shares his insights into the vast amount of data that can be found in every element, from the individual seed type in the ground to soil types and yield. Combining these different data sets provides meaningful insights that can significantly help growers, farmers and the entire supply chain improve productivity, profitability and transparency, while also increasing sustainability. Here is a deep dive into the future of agriculture, from seed to field to fork.

This podcast is brought to you by RELX.