Feisworld Podcast

For 20 years, Joscelyn Duffy has been creating communication that helps move the world forward into our individual and collective potential. As a co-developer of world-changing ideas, she has supported everyone from Fortune 500 companies and New York Times best-selling authors to new entrepreneurs. Her clients have been featured everywhere from “World’s Top” lists to Oprah. Author/Ghostwriter behind 15 books and regular contributor to international publications and podcasts, Joscelyn is on a mission to help entrepreneurs master their messages and create inimitable brands.

With an open heart, Joscelyn and I hope you enjoy this conversation and share with one other person who might benefit from it. 

If you are a podcaster or a blogger, you may have heard of the phase "avatar for your content". 

If not, perhaps you have heard of the phrase "ideal customer avatar". But what is it?

A customer avatar (or a podcast avatar) is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions, or a podcast listener's decision in choosing your show. 

Yes, it's true that you want to know their income, location (where they live), spending behaviors, favorite brands, website, etc. the list goes on and on and on.... 

What this exercise or approach doesn't tell you is that it's a process, and the avatar may change overtime. 

Many creators fear this exercise not only because it's abstract in a sense, an avatar is "made-up", but also because the concern and stress behind the need to get it right the first time. 

This riff is about the process, and the fact that we might not get it right the first time or the second or third time. 

For Feisworld, it's an on-going exploration. We've attempted a few times trying to nail down the ideal listeners but it's not as easy as it sounds. 

This is an open conversation, and please join in and let me know how you've tackled this process. 

Much love and respect,

Fei

Michael Roderick is the Founder of Small Pond Enterprises LLC., a company that offers consulting services, workshops, and events to promote and facilitate entrepreneurship and connecting opportunities.

This episode is created for people who want to learn more about:

• How to navigate significant shifts in careers (average employment today in 2018 is 4.6 years)
• How to gain access to anyone, across industries 

Michael went through a number of significant and unlikely career changes. For example, he went from working as a high school teacher to a successful Broadway producer in under two years.

He founded The Connecting Connectors Conference (ConnectorCon). He also started an arts incubator program to teach more artists about building and growing their own businesses (PLAE).

Access to Anyone is Michael Roderick's podcast, which he co-hosted with Michael Schein. 

Careers, especially the ones where you find fulfillment and desire to stick to for a long time, don't surface on their own. His podcast explores the tools, methods, and technology that will get you the meetings, friends, and connections you want.

What I personally love the most about the show is that it's rich in content and lighthearted in execution. One approach that I can relate to the most is the idea to Connect Across Industries. Because our own podcast, Feisoworld, has historically gone after people from different walks of life, many of the guests have come together to start new and interesting projects, such as video production and web development.

If you want to learn more and connect with Michael Roderick, visit his website at http://www.smallpondenterprises.com/

• [07:00] On your website, it looks like you’ve lived multiple lives. You’ve done so much stuff and so different. Can you tell us more about it?
• [08:00] Does your background help you having less fear to transitions and changes?
• [09:00] What was your very first transition?
• [10:00] What was your experience with middle school? 
• [12:00] Can you share more details about your upbringing?
• [14:00] You were a teacher before being a broadway producer, right?
• [16:00] What was it like to move to NYC?
• [18:00] How did you navigated through the standard and classic, already established, old fashioned producers/writers in NY and managed to get your way through?
• [21:00] How old were you when you started teaching and when you moved to NY? When did you leave broadway to start your own business?
• [23:00] Is Connector Con still ongoing?
• [24:00] Could you introduce the conference for us? What’s the target audience and who should take part of it?
• [26:00] How has your experience with Connector Con and what did surprise you from the experience?
• [30:00] In your podcast, you are sometimes answering several questions instead of asking them. Was that intentional?
• [42:00] How do you balance content and the type of deliveries for your show?
• [45:00] What is the question(s) people need to ask

Over the past 30 years, Nicole Jansen has coached and trained thousands of leaders, helping them achieve extraordinary results in business and in life.

As a certified Human Behavior Specialist, Business Breakthrough Coach, and Strategic Intervention Coach, Nicole has developed her own special brand of mentorship, which focuses on tapping into your strengths and true purpose, to create lasting success.

On a recent call with Nicole to talk about a Mastermind group I started for podcasters (learn more about altPodcasters here), she gave me a ton of ideas and pinpointed our value-add in minutes. I also discussed Feisworld's first online course and new services to help English-speaking podcasters launch their shows in China, Nicole's feedback was equally relevant and helpful. 

Nicole Jansen is the founder of Discover The Edge. Her clients are mission-driven and range from start-up entrepreneurs to large franchise organizations.  

If you are a content creator, or a podcaster, I think you'll find this episode helpful in finding your voice, understanding the process, playing the long game. 

There's much to be said about playing the long game, but how do people do it in the field remains a mystery. It's not as glamours as you think, and it doesn't start or end with a Tesla.

If you are one of us, I hope you too continue to do this tomorrow, the week after, decades from now. 

To learn more about Nicole and her work, please visit: 

• Discover the Edge: http://www.discovertheedge.com/nicole-jansen/
• Leaders of Transformation Podcast: http://leadersoftransformation.com/podcasts/
• My conversation with Nicole on her podcast called Leaders of Transformation: http://leadersoftransformation.com/podcast/business/179-fei-wu-how-to-make-a-living-podcasting-without-counting-downloads/

• [05:00] Congrats on having a new website! What was the process like to create a new website? What motivated you to do something different?
• [14:00] What’s your origin story as a coach? When did you get started and why?
• [18:00] You mentioned that you are an entrepreneur and business-starter since very young (age 16). What business were you in?
• [22:00] Did you parents have something to do with you role as a coach today? What’s your take on that?
• [24:00] What are some of the advise you often give to your clients?
• [29:00] How do you decide how to price yourself/your work, and what to charge?
• [33:00] What are some of the outcomes that are reasonable for the businesses you deal with? What do your clients usually expect?
• [38:00] Do people fall into the ‘metrics-trap’ (ask for 3x revenue, 4x downloads, etc)? What are some other examples of things your clients asked you or?
• [43:00] When did you start your podcast? Did you have a cl

Lisa Guida is a Leadership Coach for Professional Women Who Work in Male-Dominated Industries. 

In this episode, Lisa talks to me about the secret to growing careers, businesses, and relationships. It all comes to people. From how to deal with conflicts at work, manage difficult conversations, to thrive in a male-dominated environment, we get deep into the core of what every woman should know in a workplace. 

For show notes, more tools and resources, please visit www.feisworld.com/blog/lisa-guida

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It took me years to realize that I never wrote a real "About Me" section on Feisworld.com. Here's my attempt to create just that. 

Thanks for listening, it warms my heart to know that you are here. 

Fei

Helena Escalante and I met through Seth Godin's altMBA in early 2017. We spent just about a month together working on various projects and "ship it" constantly. As one of the ideas that came out of altMBA, Helena started her blog, Entre Gurus, attracts thousands of readers daily from around the world. 

Helena is a fireball, full of energy. You can't help feeling upbeat, life is good when you are around her. After altMBA, we kept in touch with Gustavo Serafini's (also a guest on Feisworld) weekly Mastermind Group, when Helena more fully unveiled her potential and helpful nature as a colleague and a friend. 

To learn more about and from Helena, check out her daily blog: https://entregurus.com/

• [08:00] You mention that a podcast is likely going to be part of EntreGurus as well. Since the content is in both English and Spanish, are there going to be different podcasts or the same?
• [10:00] How do you feel about translations? How can you express the same emotion in one language and the other?
• [11:00] What are some of the things you have learned that you wish you knew before, now that you started with this podcasting journey.
• [13:00] How do you "write for the ears"? What are some of your examples? 
• [16:00] Are you planning on writing for your podcast, and recorder it afterwards? Or would you prefer having a list of bullets and improvise a little bit.
• [18:00] What are brain writing and brain mapping?
• [25:00] Can you share with us your origin story? Where did you grow up and when did you move to the US?
• [26:00] How old where you at the time you were helping your parents with their business? What did you do to help them?
• [28:00] Do you think your parents influenced what you do today, your interests and your love for knowledge?
• [29:00] Was your path unusual for a Mexico City-based family?
• [30:00] How did it make you feel when you were young that your parents had such different activities and ways of living compared to other Mexican families?
• [33:00] What brought you to the US?
• [36:00] When did you start your own business and why did you choose to do that?
• [37:00] What are some of the services your business provides?
• [40:00] What is your experience hiring a contractor for a task? What lessons did you learn and what do you look for?
• [45:00] How did you decide to become an entrepreneur? Why did you join altMBA?
• [59:00] How do people find you and connect with you?

[10:00] One of the things that I love is this term called ‘transcreation’: you are not just translating, you are taking a little bit of freedom of changing the message to where it really resonates but without taking anything away from the essence. It’s really that act of transcreation that you are putting together when you go from one language to another.

[13:00] I have come to believe that one of the best things you could do is not sound canned. Also, it is very different to write for an

Welcome to Part 2!

Terri Hanson Mead is a San Francisco Bay Area native, a helicopter pilot (a skill which she learned later in life after she has become a mom), IT consultant, expert witness, angel investor.

Terri runs her podcast "Piloting Your Life", which consists of inspiring interviews with people who chose to rely on their internal fortitude to chart their own course. Terri discusses what helped them achieve the success they enjoy today. 

Show Notes, Tools and Resources found on on our website at: www.feisworld.com/blog/terri-hanson-mead

Subscribe to Feisworld Podcast with just one click! New episodes are released every Thursday anywhere you get your podcast.  

Terri Hanson Mead is a San Francisco Bay Area native, a helicopter pilot (a skill which she learned later in life after she has become a mom), IT consultant, expert witness, angel investor.

Terri runs her podcast "Piloting Your Life", which consists of inspiring interviews with people who chose to rely on their internal fortitude to chart their own course. Terri discusses what helped them achieve the success they enjoy today. 

Show Notes, Tools and Resources found on on our website at: www.feisworld.com/blog/terri-hanson-mead

Subscribe to Feisworld Podcast with just one click! New episodes are released every Thursday anywhere you get your podcast.  

William James Hung is a Hong Kong-born American former singer who gained fame in early 2004 as a result of his off-key audition performance of Ricky Martin's hit song "She Bangs" on the third season of the television series American Idol.

Soon after American Idol ended, William landed a number of gigs as a singer and appeared on some of the top American Shows such as Jimmy Kimmel Live!, On Air with Ryan Seacrest, Entertainment Tonight, David Letterman, The Howard Stern Radio Show, The Ellen DeGeneres Show. 

But he has a story left to tell - while many people think he simply put on an act to embarrass himself, the truth was far from it. He wanted to sing and get on stage. This is what our conversation is about.  Fast forward 14 years, William has released two albums but is looking to try other things in life, become a coach and help others overcome adversity. He's still figuring things out - and talking to him was fascinating. 

Please subscribe to our show on your mobile phone. 

Visit feisworld.com for more show notes, resources to help you become a podcaster and make a living doing it without counting the downloads.