Imagine this: Throughout the game, the coach calls in the plays, but the players don't know the Playbook, and the team gets crushed. After much study, testing, and discipline, the team learns the Playbook and is ready for the next game. The coach calls the plays, but the team decides...to run different plays - easier plays. Now what would that say about the team's respect for the coach? Today we discover how and why to value the Playbook.