On the surface, it seems scandalous to say the least. But is it the death knell for the company that has continuously, publicly belittled its own base? From refusing to support Kyle Rittenhouse to monetarily supporting openly anti-gun Democrats while bashing Trump supporters in interviews, BRCC is certainly not consistently friendly to the firearms community or American patriots. So will this be the end for BRCC? Probably not. Will it mean the end of Hafer's tenure with the coffee company with gun logos but no pro-gun mojo? It should.