When feminist marketing started showing up, it felt like the floodgates have finally opened for the long-awaited women empowerment movement. Industries that have long been ignoring women's experiences suddenly took notice and joined the fight. Almost everyone could not get enough of it until it slowly morphed from a well-meaning cause to a marketing ploy, one that does not really support change. In this episode, Meaghan Lamm talks about the ugly word that is "femvertising" and how it is taking away the real meaning of the fight for women empowerment in many businesses. This is a very serious problem that all of us should take notice of and take seriously. Join Meaghan here to learn whether a business is truly in it for the cause or simply for the money.