We are diving into the common reasons we see small business owners don't take action in their emails. Let us tell you why they aren't true so you can block out the noise and be like the big dogs to make more money from emails (big corp prioritizes email marketing - why don't you?!)

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If you’ve ever wondered how to make your emails more effective and drive better results, this episode is for you! We’re diving into the power of segmentation and how it can transform your email marketing. You’ll learn simple ways to start segmenting your audience, how to create automated flows tailored to specific customer needs, and how to build winning campaigns that resonate with every segment. By the end of this episode, you’ll know how to send the right email to the right person at the right time, boosting engagement, loyalty, and revenue.

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Building an email list can feel overwhelming, but it doesn’t have to be! In this episode, we dive into the tools and strategies you need to confidently start and grow your list. From creating irresistible opt-ins to leveraging partnerships and content marketing, we break it all down into simple, actionable steps. Plus, we share real-world success stories to inspire you and tips for keeping your subscribers engaged for the long haul.

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Are you still sending one generic email to your entire list? If so, you’re likely missing out on some serious engagement and conversions. In this episode, we break down why the 'spray and pray' approach doesn’t work and how understanding customer profiles can transform your email results. Discover how to create meaningful segments, personalize your content, and build automations that address each customer’s needs, all leading to better open rates, loyalty, and sales.

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Subject lines can make or break your email marketing—it's one of the most common challenges we all face when sending emails. And like we say in the industry, what's the point in making an email if it doesn't get opened?!

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For some online businesses, 2024 has been a rough year for sales. Yes, the economy has certainly played a role for how people are spending their money, but that's the thing...people are spending, they are just being more intentional about WHO they are spending it on.

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Want us to a cover a specific topic?

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In this episode, we break down why email marketing delivers the highest ROI of any online marketing channel and why it's a must for growing your business. From boosting sales to building lasting customer relationships, we’ll show you why email marketing should be your top priority for maximizing success!

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In this episode, we break down the most popular email marketing platforms for small business owners, from Mailchimp to Flodesk, ConvertKit, Klaviyo, Braze, and more. We’ll dive into what we love—and don’t love—about each platform, and help you decide which one is best for your business. If you’re looking to choose or switch email platforms, this episode has all the insights you need!

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In this episode, we dive into the hot topic of AI and how it's revolutionizing email marketing. From transforming the way we craft emails to leveraging tools like ChatGPT for faster, smarter email creation, we cover everything you need to stay ahead in this AI-driven landscape. If you're curious about how AI can streamline your email process and boost results, this episode is a must-listen!

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