Summary Rachel Green, founder of Wow Mum, shares her journey of becoming a virtual assistant and empowering other moms to do the same. She emphasizes the importance of challenging societal norms and exploring entrepreneurship as a viable option for moms. In this conversation, Claire and Rachel discuss the importance of building confidence and resilience in business. They share tips on how to boost confidence, such as creating a 'Pick Me Up Pack' and regularly reviewing past achievements. Rachel also advises those looking to start their own business, including identifying strengths and interests, deciding on services to offer, and setting goals. They also discuss the challenges of running a business and the importance of finding a supportive community. Overall, the conversation emphasizes the need for belief in oneself and the power of perseverance. Takeaways Building confidence and resilience is crucial in business. Creating a 'Pick Me Up Pack' and regularly reviewing past achievements can boost confidence. When starting a business, identify your strengths and interests to determine the services you want to offer. Setting goals and having a clear vision can help guide your business journey. Challenges and setbacks are normal in business, but having a supportive community can help you overcome them. Believing in yourself and persevering through tough times is key to success. Rachel's Links: Free Training: https://www.wowmom.io/valaunchtofreedom Facebook: https://www.facebook.com/roserachel Claire's Links: Social Media Content Planner Freebie: https://www.claire-bartlett.co.uk/365socialmediacontentprompts Xero listener offer:  https://refer.xero.com/femalefounders Female Founders Collab group: https://www.facebook.com/groups/ffcollab Connect with Claire: https://www.facebook.com/profile.php?id=100008840233523 ELEVATE Live 2024 Link:  https://www.claire-bartlett.co.uk/ELEVATE2024

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

Summary

In this episode of the Female Founders Podcast, Claire Bartlett delves into the intricacies of branding, distinguishing between personal branding, business branding, and product branding. She emphasizes the importance of each type of branding and how they interconnect to create a comprehensive marketing strategy. Claire shares insights on building a personal brand, the significance of business values, and the necessity of separating personal and business identities for long-term success. The conversation also addresses common challenges faced in personal branding and offers practical tips for overcoming them.

Keywords

branding, personal branding, business branding, product branding, marketing strategy, female founders, entrepreneurship, business values, personal values, brand strategy

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

Summary

In this episode of the Female Founders Podcast, Claire and Rebecca May discuss the often misunderstood world of public relations (PR). They explore Rebecca's personal journey into PR, emphasizing the creative aspects of the field and how it has evolved over the years. The conversation provides valuable insights for entrepreneurs looking to navigate their own PR journeys, including practical tips for building relationships with media, the importance of authenticity, and strategies for effective outreach. Listeners are encouraged to embrace their unique stories and leverage various platforms to gain visibility, while also being mindful of timing and strategy in their PR efforts.

Takeaways

PR is a creative field that combines business and arts.
Personal experiences can lead to unexpected career paths.
Understanding the media landscape is crucial for effective PR.
Starting with clear messaging is essential for outreach.
Reading target publications helps in crafting relevant pitches.
Building relationships with journalists is key to successful PR.
Authenticity is vital in personal branding and PR efforts.
PR strategies should align with overall business goals.
Timing is important; plan PR efforts months in advance.
Utilizing available resources can empower DIY PR efforts.

Keywords

PR, public relations, personal branding, media relations, creative PR, PR strategies, visibility, storytelling, media outreach, entrepreneurship

Rebecca's links:

Facebook Group: https://www.facebook.com/groups/prmasteryforwomenentrepreneurs

Facebook: https://www.facebook.com/rebecca.l.smith.351

 Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

In this episode, Claire discusses the importance of visibility for businesses and how to choose the right channels to gain visibility. She emphasizes the need to understand your ideal client and where they spend their time. Claire suggests asking your community for their favorite platforms to gain clarity. She also highlights the importance of having a strong social media presence, leveraging guest opportunities, and building an email list. Claire emphasizes the value of providing freebies to capture email addresses and the importance of consistent communication with your audience.

Keywords

visibility, ideal client, social media, guesting, email list, freebies, communication

Takeaways

Understand your ideal client and where they spend their time to choose the right channels for visibility.
Build a strong social media presence and leverage guest opportunities to reach new audiences.
Create valuable freebies to capture email addresses and communicate consistently with your audience.
Use different avenues of visibility simultaneously to reach a wider audience.

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

Amanda Hutchinson, the creative force behind AKP Branding Stories, discusses the importance of capturing the essence of a brand through storytelling in branding photography. She emphasizes the need for entrepreneurs to show their personality and likes in their brand images to set themselves apart and build trust with their audience. Amanda shares her journey from crisis management to wedding photography to brand photography, highlighting the pivotal moments that led her to where she is today. She also provides advice for overcoming the fear of being in front of the camera and building confidence in sharing brand images. In this conversation, Amanda and Claire discuss the importance of collaboration and authenticity in brand photography. They highlight the need for clients to be actively involved in the process and to communicate their true selves to the photographer. They also emphasize the importance of creating images that accurately represent the brand and its personality. Amanda shares a surprising and fun branding shoot she did with a heavy metal guitarist, showcasing the versatility and creativity in her work. They discuss the significance of variety and personalization in brand photography, ensuring that each client's images are unique and reflective of their individuality. Amanda shares the best piece of advice she received in business, which is to 'feel the fear and do it anyway,' and the importance of keeping things in perspective when facing challenges. They conclude by discussing the rewarding nature of helping clients build confidence through brand photography.

Keywords

branding photography, storytelling, capturing essence, personal brand, entrepreneurship, building trust, pivotal moments, crisis management, wedding photography, brand photography, fear of being in front of the camera, confidence building, brand photography, collaboration, authenticity, client involvement, variety, personalization, overcoming fear, confidence building

Takeaways

Brand photography is about capturing the essence of a brand through storytelling and showing the personality and likes of the entrepreneur.
Entrepreneurs need to show who they are in their brand images to set themselves apart and build trust with their audience.
Pivotal moments in life can lead to new career paths and opportunities.
Overcoming the fear of being in front of the camera and building confidence in sharing brand images is possible with the right photographer and mindset.
Creating a pick-me-up pack of positive feedback and comments can help boost confidence during low moments. Collaboration and communication between the client and photographer are essential in creating authentic and representative brand photography.
Clients should be actively involved in the planning and execution of the shoot, bringing their own props and ideas to ensure the images reflect their true selves.
Brand photography should showcase the unique personality and working style of the client, rather than conforming to generic trends or expectations.
Variety and personalization are key in brand photography, ensuring that each client's images are distinct and reflective of their individuality.
Feeling the fear and pushing through it is crucial in business and personal growth, and confidence can be built through small steps and pushing outside of one's comfort zone.

Amanda's links:

Instagram: https://www.instagram.com/akpbrandingstories/

Website: https://akpbrandingstories.co.uk/

Connect with Claire

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

In this episode, Claire Bartlett discusses the importance of having confidence and clarity in your business numbers. She highlights five key reasons why this is crucial: preventing disasters, tracking return on investment, planning for taxes, making informed business decisions, and building overall confidence. Claire emphasizes the need to regularly check and review your numbers, as well as the importance of seeking expert support in accounting. She also mentions Xero as a recommended software for managing business finances.

Keywords

confidence, clarity, business numbers, accounting, disasters, return on investment, taxes, informed decisions, expert support, Xero

Takeaways

Regularly checking your business numbers can help prevent disasters and allow you to make timely adjustments.
Tracking return on investment is essential to understand the effectiveness of your business strategies.
Planning for taxes and saving accordingly can prevent financial stress and surprises at the end of the year.
Your business numbers provide valuable insights for making informed decisions and determining the health of your business.
Having confidence in your numbers builds overall confidence in yourself and your business.

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

Estelle Keeber shares her journey from relying on a food bank to becoming a successful Instagram consultant. She emphasizes the importance of kindness and the impact we can have on others. Estelle discusses the challenges of dealing with negativity on social media and offers strategies for managing it. She also highlights the need for consistency and trust-building on Instagram to achieve success. In this conversation, Estelle Keeber, also known as the Insta Queen, discusses the benefits of using Instagram stories and reels for business growth. She explains that while Instagram reels can help reach a wider audience, Instagram stories are more valuable for engaging with existing followers and creating warm leads. Estelle also shares a tip for optimizing the bio section on Instagram profiles to increase visibility in searches. The conversation touches on the challenges of keeping up with social media changes and the importance of finding balance in business. Estelle emphasizes the need to focus on oneself and not compare to others in the industry. She also admits to moments of wanting to quit but highlights the resilience and passion that keeps entrepreneurs going.

Keywords

Instagram, business, success, kindness, impact, negativity, social media, consistency, trust-building, Instagram, social media, business growth, Instagram stories, Instagram reels, engagement, bio optimization, visibility, challenges, balance, comparison, resilience, passion

Takeaways

Kindness and support from others can have a profound impact on someone's life.
Limit your exposure to negativity on social media and focus on creating a positive experience for yourself.
Consistency and trust-building are key to success on Instagram.
Utilize scheduling tools and repurpose content to maintain a consistent presence on social media.
Instagram stories are a quick and effective way to show up consistently and engage with your audience. Instagram stories are more valuable for engaging with existing followers and creating warm leads.
Optimizing the bio section on Instagram profiles can increase visibility in searches.
Finding balance in business is crucial for mental health and overall success.
Staying focused on oneself and not comparing to others is key to maintaining motivation and avoiding negative feelings.
Entrepreneurs often face challenges and moments of wanting to quit, but their passion and resilience keep them going.

Estelle's Links:

Facebook - https://www.facebook.com/estelle.keeber

Facebook Group - https://www.facebook.com/groups/301349624211798

Instagram - https://www.instagram.com/estellekeeberofficial

Female Founders Links:

 Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

In this episode, Claire Bartlett discusses the concept of confidence and its importance in the business space. She defines confidence as a feeling of self-assurance arising from an appreciation of one's own abilities or qualities. Claire emphasizes that confidence can vary in different areas of life and provides tips on how to build confidence in specific areas where it may be lacking. She also explores the idea of gifting confidence to others and the impact of affirmations and journaling on confidence levels.

Keywords

confidence, self-assurance, abilities, qualities, business, nerves, comfort zone, skills, affirmations, gratitude journals, journaling

Takeaways

Confidence is a belief in one's own abilities and qualities.
Confidence can vary in different areas of life.
Building confidence requires pushing oneself out of the comfort zone and taking small steps towards new challenges.
Affirmations and journaling can help in strengthening confidence levels.
Confidence can be gifted to others through compliments and support.

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

Dawn Baxter, founder of Beyond the Dawn Digital, shares her journey of empowerment and entrepreneurship. A pivotal moment in her career led her to start her own business and explore her passion for creativity. She faced challenges in the marketing industry, which was traditionally dominated by a masculine energy. Dawn overcame these challenges and now empowers other women in their businesses. She emphasizes the importance of self-care and finding a creative outlet. Dawn's story highlights the power of turning negative experiences into opportunities for growth and transformation. Dawn discusses her experience as a female entrepreneur and how her agency has disrupted the marketing industry. She shares the challenges of managing employees and the importance of staying true to oneself. Dawn also emphasizes the value of being multi-passionate and not limiting oneself to one lane. She highlights the need for businesses to adapt and not force themselves into rigid frameworks. Despite the tough moments, Dawn's passion for making a positive impact and leaving a legacy keeps her going.

Keywords

empowerment, entrepreneurship, digital marketing, creativity, challenges, marketing industry, self-care, women in business, female entrepreneurship, marketing industry, managing employees, multi-passionate, staying true to oneself, adapting to change, leaving a legacy

Takeaways

Negative experiences can be catalysts for personal and professional growth.
Challenges in the industry can be overcome by staying true to oneself and embracing femininity.
Self-care and finding a creative outlet are essential for personal well-being and professional success.
Supporting and empowering other women in business is a fulfilling and impactful endeavor. Female entrepreneurs can disrupt industries by quietly and carefully taking over instead of engaging in direct competition.
Managing employees can be challenging, especially for those who didn't start a business with the intention of becoming a manager.
The best piece of advice Dawn received was to embrace being multi-passionate and not limit herself to one lane.
Businesses should be willing to adapt and not force themselves into rigid frameworks that don't align with their values and goals.
Despite the tough moments, the desire to make a positive impact and leave a legacy keeps entrepreneurs going.

Dawn's Links:

Facebook: https://www.facebook.com/dawni.baxter

BTD Pretties community: https://www.facebook.com/groups/Socialmediacommunitygroup

Female Founders Links:

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

In this episode, Claire discusses the topic of joy and its importance in our lives and businesses. She explores the definition of joy and how it is linked to living with purpose and fulfilling our potential. Claire emphasizes the need for alignment between our values and our business, as well as celebrating both big and small wins. She highlights the significance of community and support networks in finding joy and shares the practice of gratitude as a way to appreciate the smaller things. Claire also provides tips for bringing joy back into our businesses, such as assessing clients, valuing ourselves, eliminating unnecessary stress, creating a joyful workspace, and setting boundaries.

Keywords

joy, purpose, potential, alignment, values, celebration, community, support networks, gratitude, clients, self-value, stress, workspace, boundaries

Takeaways

Joy is a feeling of great pleasure and happiness that comes from living with purpose and fulfilling our potential.
Aligning our values with our business brings meaning and fulfillment.
Celebrating both big and small wins is important for finding joy.
Community and support networks are crucial for female founders to find joy and hold each other accountable.
Practicing gratitude helps us appreciate the smaller things and find joy even in difficult times.
Assessing clients, valuing ourselves, eliminating unnecessary stress, creating a joyful workspace, and setting boundaries are ways to bring joy back into our businesses.

 Sound Bites

"Doesn't that just sound perfection? Isn't that what we all want to fill our days with?"
"I still have that much excitement now when someone new wants to work with me because they're putting their trust in me."
"Finding out those communities of like-minded female founders and supporting each other and holding each other accountable through their journeys brings so much joy."

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523