𝐇𝐨𝐰 𝐭𝐨 𝐠𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐅𝐎𝐌𝐎 (𝐟𝐞𝐚𝐫 𝐨𝐟 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐨𝐮𝐭).. 𝟑 𝐭𝐢𝐩𝐬!

A flock of sheep, a shoal of fish, a herd of … Investors!

For better or for worse investors run in packs and get attracted to start-ups in herds. It’s not uncommon for one interested investor to quickly turn into many and fill a seed round.

So how do we attract the herd?

… by creating FOMO (fear of missing out).

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Due to the huge returns start-ups can provide, investors are more afraid of missing out on a great opportunity than they are afraid of losing their money.

As founders we need to tap into that fear when pitching.

𝐓𝐢𝐩 𝟏 – 𝐇𝐨𝐰 𝐡𝐨𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭?

A big market is good, but a hot market is what creates FOMO.

A hot market is less about the size and more about it’s growth rate.

So how quickly is your market/ industry growing?

CAGR which stands for compound annual growth rate, find the CAGR of your market and focus on demonstrating how hot your market is.

𝐓𝐢𝐩 𝟐 – 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞

Competitors often illicit a lot of fear and secretiveness within start-ups. But funnily enough they can be a valuable asset in your investor pitch.

Having successful competitors is one of the best ways to validate that your market exists and demonstrate the high demand for your service.

𝐓𝐢𝐩 𝟑 – 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐥𝐨𝐯𝐞 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬

Nothing makes your start-up more attractive to an investor than the knowledge that another investor has or is about to make an offer.

Get that first investor interested and then use that interest to create FOMO with other investors.

You’d be surprised how much ears prick up when they realise the ship might sail off without them. __________________________________________

My “𝐏𝐢𝐭𝐜𝐡 𝐰𝐢𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭: 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦”, is about implementing a proven framework for pitching and creating that FOMO feeling with investors.

Utilising this framework clients have attracted herds of investors and put themselves in the position to selectively chose which investor they want to work with.

Comment “𝐅𝐎𝐌𝐎” below to find out more about how the program can help you raise funds and close your seed round.