FemCity

Salome Sallehy // Founder + President Of Sugar Sugar Wax. 

Salome Sallehy joins FemCity Founder Violette de Ayala and shares her founding story including her road to success and how she pivoted along the way. 

About Salome Sallehy // Founder + President Of Sugar Sugar Wax. 

If There Has Ever Been A Marketer That Dives Head First Into Uncharted Territory On A Regular Basis It’s Salome Sallehy.

Her Professional Career In Marketing Began Long Before She Graduated And Received Her Business Degree. Coming From A Long Line Of Apparel Producers, The Fashion Industry Was Her First Foray Into The Business Of Brand Building. From There Her Path In Business Followed Her Interests; From Real Estate To Tech And Ultimately Into Beauty. 

During Her 10 Year Stint In Tech And Digital Marketing Salome Pioneered Some Of The First Mobile App Promotion Practices That We Know Today. Working Closely With Apple And Google App Store Teams To Set The Standards For Usability, And Pave The Way For App Developers To Stand Out In The Markets Among Millions Of Others.

Not Only Has Salome Worked In Marketing And Strategy Roles In Various Industries, But She Also Made Time To Share And Teach Her Expertise In Marketing And Entrepreneurship At La Salle College In Vancouver, Canada As The Youngest Instructor On Campus.

Her Passion For Getting Exceptional Products That Fill Gaps And Make Life Better For People Into The Hands Of Consumers Knows No Bounds. Even In The Most Demanding Roles Of Her Career She Always Made Time Either As A Consultant Working On A Passion Project With A Startup, Or By Setting Up Not-for-profit Organizations To Grow A New Category And Educate The Industry.

As The Founder And President Of Sugar Sugar Wax, Salome Now Oversees Manufacturing, Product Development, Sales Channels, And Community Development. As If That Doesn’t Keep Her Busy Enough She Also Is Leading The Charge On Educating The Public On Clean Beauty And Ingredient Toxicity In Cosmetics And Personal Care Products Through Natural Beauty Summit.

About FemCity //  FemCity offers a Free 30-Day Trial Membership and Memberships start at only $9.99. You can also learn more about launching a FemCity Chapter in your community. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity.

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Our featured guest Suelyn Farel joins FemCity Founder + CEO Violette de Ayala and shares her expertise for launching your beauty product! They discuss launching, target audience, samples and more! This is a must listen for those in the beauty industry or those with a new beauty product. 

About Suelyn Farel // Suelyn is the CEO/co-owner of the Julien Farel Restore Salon & Spa Group in midtown, New York City. Suelyn is instrumental with facilitating with all serves in the salon. She also works alongside her husband and co-owner, Julien, on his revolutionary ‘Restore’ hair care line. In recent months, Suelyn has led the way instrumenting safety protocols to create a safe, sanitary space for guests to enjoy (*once NYC re-opens salons).

About FemCity //  FemCity offers a Free 30-Day Trial Membership and Memberships start at only $9.99. You can also learn more about launching a FemCity Chapter in your community. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity.

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Susan Rose // Global FemCity Member and Copywriter, content strategist, mentor.

Our featured guest Susan Rose joins FemCity Founder + CEO Violette de Ayala and teaches us all about email copy, the importance of this powerful marketing channel, and how it relates to our sales. Don’t miss this jam packed interview! 

About Our Guest //Susan Rose helps women entrepreneurs increase their impact and income by: helping them connect with their audience in a way that increases engagement and builds loyalty; increase visibility and become a recognized expert easily and comfortably; and create more impact and income by strategically positioning themselves as a leader. 

She created the Visibility Incubator to help women fall in love with sharing their story, and the Kicka$$ Content Planner to help them get that story out in the world. You can find her on Facebook: @SusanRoseWriter and LinkedIn: @susanrose001.

If you want more sales from your email list, a great welcome sequence is key. The welcome email sequence is one of the most valuable parts of your email marketing, and something many small businesses don’t do. Until now. I’m hosting a 5-day Welcome Sequence challenge and I want you to join us. Sign up for updates: https://bit.ly/pleaseaddme  

About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Marina Stamos //  CEO, Marina Stamos Business Coaching

Our featured guest Marina Stamos joins FemCity Founder + CEO Violette de Ayala 

Marina shares her journey to becoming a women’s business coach and helping women make money. She shares the importance of sharing clearly what our offer is and taking control of our business to attract your ideal client--and how to do this in your business.

About Our Guest // Marina is an internationally sought-after women's business coach and speaker. She has recovered from bitter losses in her personal and professional life to create three successful businesses and a multiple 6-figure income. Her clients range from start-up mompreneurs to the heads of 8-figure brands. Previously, as head of Stamos Media and an Emmy-nominated former news television producer, Marina has helped clients grow their business as they appear everywhere from TedX stage to Oprah Magazine. Marina lives in Philadelphia with her husband, son and 5-pound poodle and admits she has an overly complicated relationship with coffee.   

About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Our featured guest Mindie Barnett joins FemCity Founder + CEO Violette de Ayala 

Mindie shares her founding story and how and why she started her own business. 

Mindie reminds us to chase our passions and work hard today--because we don't know what tomorrow brings.

About Mindie Barnett // Mindie Barnett worked as a reporter and news anchor in the Philadelphia and New York markets for nearly twenty years before stepping away to begin her own PR firm. In the fifteen years since, Mindie has become a trusted voice in the PR/event planning industries. She’s an on-air co-parenting expert and has shared her expertise on Good Morning San Diego and Good Morning Philadelphia (among other networks). Mindie’s new inspirational memoir “Intermission: How Fervor, Friendships and Faith Took Me to the Second Act” focuses on Mindie’s journey to success and the hurdles she faced along the way. Her unwavering motivation carried her through many challenges, like a career change, a divorce, and struggles with infertility. She wrote Intermission to share the lessons – first-hand - she gained during these times of trial in the hopes that they can benefit and inspire others. Further information on Mindie (including her recent TV appearances) can be found at https://mindiebarnett.com/   About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity   About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company. Connect with her on IG, FB, Twitter : @violettedeayala

Sharmi Albrechtsen // Robotics aficionado, educator, author

Our featured guest Sharmi Albrechtsen joins FemCity Founder + CEO Violette de Ayala 

Sharmi shares her founding story and how she set off to inspire kids--especially girls get interested in STEM (science, technology, engineering and mathematics).  

Sharmi shares the importance to keep testing and keep the momentum going. 

About Our Guest // Sharmi Albrechtsen // Robotics aficionado, educator, author and mom. 

Sharmi Albrechtsen, CEO and co-founder of SmartGurlz, a fast-growing start-up company focusing on closing the gender gap in technology. SmartGurlz is the first robotics company focused on girls.

As CEO, she is the visionary backbone of the company, ensuring that the company develops, markets and sells innovative products. SmartGurlz Partners include: BlackGirlsCode, Girl Scouts of America and DigitalGirl Inc.

Sharmi was recently named AdWeek's 2017 Disruptor Award, in Championing Gender Diversity in Advertising and Tech. She has also been named Women Entrepreneur of the Year 2018 by the Asian Chamber of Commerce. She is a Morgan Stanley Multicultural Innovation Lab fellow.

She has been featured in TEDx, Forbes, Huffington Post, Financial Times, Fox Business News, Fox and Friends and CNN.

SmartGurlz was featured on ABC's Shark Tank, November 2017, where Sharmi battled more than 40,000 companies to get placed. On air, she battled celebrity sharks including Sir Richard Branson, Mark Cuban and closed a deal with Daymond John.

About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Shandee Chernow //  Founder + CEO of CertiStar 

Our featured guest Shandee Chernow joins FemCity Founder + CEO Violette de Ayala 

Shandee shares her founding story and how she created a business based on her knowledge and personal experiences to make the world a better place. 

Shandee reminds us that there will be bumps in the road--EVERY DAY--but you can figure it out! Don’t miss this interview.

About Our Guest // CertiStar Founder + CEO, Shandee Chernow discovered in her late 20s she had life threatening food allergies. And not by a standard "test," as many would think - by actually eating foods she had no idea she was even allergic to, only to discover she was by way of a traumatic reaction. You can imagine the anxiety and frustration that came with dining out to eat with friends, family and clients. Shandee knew the hospitality industry needed a solution - not only a software to make things easier on the restaurant, hotel, school or airline, but also on the customer - or person - with food allergies. Enter in CertiStar - a software launched in 2017 that allows for guests dining out to have a safer and easier experience by way of the MenuStar software. With a quick 3-second search, the restaurant server can tell the guest all the offerings on the menu they are in fact safe to eat by way of a green, yellow, red list of options. CertiStar is based in Phoenix, Arizona.

Learn more at https://certistar.com/. 

About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala

Our featured guest Courtney joins FemCity Founder + CEO Violette de Ayala where she shares her founding story and reflects on how she got started with Cakes by Courtney. 

Courtney reminds us to write down why you started. And how important it is to focus on our why. You won't want to miss this inspiring interview.

About Our Guest // Courtney ditched box mixes in pursuit of melt-in-your-mouth, to-die-for flavor combinations, fillings and textures. And she believes cake must be decadent, life-changing and worthy of celebration! She didn’t bake her first cake from scratch until she was 26, when her son turned one. 

Courtney holds a bachelor of arts degree from Brigham Young University in broadcast journalism. She’s also the mother of two amazing kids, married to her best friend, and teaches cake classes at Orson Gygi Culinary Arts Center, in Salt Lake City.

About FemCity // FemCity is a members only networking community created exclusively for women founded by Violette de Ayala. With over 100 local communities, online classes and global connectivity, FemCity is more than just a networking group. Programs infuse purpose, intention, positivity with an immense focus on diversity and gratitude. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at www.femcity.com and on all social platforms @FemCity.

Our featured guest Randi Zinn, author, mindfulness, and wellness expert, joins FemCity Founder + CEO Violette de Ayala where she shares her story and reflects on a time in her life when she worked to get her life back on track.

Randi challenges us to take a mindful approach at getting back on track, to take a look at our used-to or comfortable, and the need to see things for what they really are. We dive into the collective grief and the heaviness of the world that we are all facing, how to navigate, and getting back to the soulful side of things that we may have been missing. Randi also shares virtual tools that she uses and what we need to steer clear from. 

You won’t want to miss this episode where we dive deep into the soulful side of getting back on track. 

About Our Guest // Randi Zinn is an author, mindfulness and wellness expert, podcast host and founder of the Going Beyond Movement and Beyond Mom. The Going Beyond movement grants women permission to step in, step up, and enter a curious dialogue with their life. About FemCity // We are a members only community created exclusively for women. Our programs infuse purpose, intention and positivity for women looking to launch and grow their business in a community that embraces gratitude.Learn why FemCity is more than just a women’s networking group at www.femcity.com. You can also find us on Facebook at FemCity and on Instagram @FemCity.

Nicole joins us and shares her story, some pivotal points in finding her alignment and how to get back on track!

Nicole Hernandez is a conscious entrepreneur, a certified hypnotist, speaker, and host of The Daring Kind podcast. She harnesses the power of hypnotherapy, neuroscience, sound and movement to help the hesitant changemaker overcome old subconscious beliefs that have kept them looping in self-sabotaging behaviors and thoughts. She has been featured in SUCCESS Magazine, Best Life, FemCity, Salon, PR Daily and more. Connect with her at thetravelinghypnotist.com. Find her on Instagram at @nicolethetravelinghypnotist and @thedaringkind.