Feminine CEO Lounge

Does your audience know about the services you’re offering, or are they having trouble understanding how your service will help them?

Clients like easily accessible information that is going to help them, and once they find that information, they need a simple walk-through on how your product/service is going to benefit them. Having too many service or product packages can confuse your audience, making it easy for your main selling to get lost.

Jocelyn interviews Ann Marie, an analytics consultant and digital marketing expert in Facebook and Instagram ads.

Today’s Top Takeaways:
Google Analytics is a free tool - USE IT! It can be overwhelming BUT Ann Marie simplifies and explains the stories each data point tells.
Most people don't understand the metrics behind why and how their social media is working or how to use them.
Ann Marie uses Swydo to create reporting templates to keep track of analytics over time. Jocelyn uses Dash This for her agency to get daily and weekly PDF reports.
Beautiful.ie is a new tool that creates PDFs for analytics reports.
The key metrics Jocelyn tracks for organic social media marketing include reach and how that reach is converting into likes, followers, and link clinks.
For your first 3 months on social media, build up your platform with high value.
Create 1 hour of super bingeable content on each platform you want to be on to keep your audience engaged - your reach will go up and it will convince people to convert easier.
A lot of people don’t think long-term about the content they’re posting. They put a post out without thinking about if it works with the post they did before, what they’re going to do a week from now, etc.
If you're going to spend time creating a post, make sure it's going to bring you some form of ROI via email subscribers or leads.
A lot of people don’t think about how their website or copy converts. They don’t think about if it’s going to make them money - they just feel like it’s something they have to have.
You’re allowed to not do something if it's not making you money in favor of focusing more time on something that does make you money.

To Reach Ann Marie:
DM on Instagram @anniecrafty_
Visit amobraskin.com
Join her FB group at https://www.facebook.com/groups/dataanddrinks/

This episode was brought to you by The Content Planning Bundle, a monthly content calendar and content creation-based template for AirTable. This bundle ensures you have a painless long-term content planning system that will save you hours of valuable time, enable you to reach your potential clients with ease, and protect your sanity. Get your FREE copy at https://www.thedigitalmarket.co/contentplanning.html.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.

Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the Day: What is SEO?

Jocelyn explains Search Engine Optimization (SEO) and the three most important things you need to increase it, consistently rank on Google, and get organic views on your content.

Today’s Top Takeaways
SEO is short for Search Engine Optimization.
A search engine is something that houses information - you can type into the search bar and it’ll pull up the most relevant information to that search.
Examples of search engines include YouTube, Pinterest, Google, Bing, and Yahoo
SEO is done to rank your website and content higher with the end goal of it showing up on the first or second page of the search engine.
If you’re writing a blog, you want to use keywords. Keywords come in a few different ways, but the main thing you want to look at in your business is keyword difficulty and the volume of traffic on this keyword.
Jocelyn’s favorite tool is Keywords Everywhere and it’s a free Chrome plugin. When you type something in to Google, it will give you how many people actually search for it, what the cost per click would be, and other search terms that are really close to your question to help you rank under that topic
The reason it’s important to look at the difficulty and the volume is because you don’t want a keyword with a huge volume. There’s no way, as a small business, that you’ll rank #1 with a keyword with a huge volume because there’s going to be a lot of bigger businesses in the industry that will outdo you and maybe even pay for ads to rank on that keyword.
Go with keywords that are under 1000 views or searches per month. That will help you start ranking on Google for those keywords. Then, as Google sees your content, website, and blog is what people are searching, they’ll put you higher and higher in rankings.
Rankings refer to the pages that appear on a Google search. Most people’s websites fall between the 5-7 page range meaning there are at least 50 listings ahead of yours. Ideally you want to bring that up to the top 5 which is on the first page. Under 5, most people have to scroll to find you and most of the time they don’t.
The second really big thing when it comes to SEO is backlinks. Backlinks show Google that there are other people that think your information is worthwhile and they’re linking their viewers and audience back to your information to learn more about a specific keyword or topic.
The third thing is consistently changing your content. That is why having a blog is highly recommended. It not only brings up your value and credibility, but it also shows the search engine that your site is active.
Focusing on SEO would land you on the first page of a search engine and in return gets your website organic clicks and views.

This episode is brought to you by the FREE Make Your Blog Go Viral Starter Pack which includes 33 writing prompts, 53 blog post titles, and a guide to create viral pins plus how to use them to make sure your blog post goes viral. You can grab your copy at www.thedigitalmarketco.com/viralblog!

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.

Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the day: What exactly is conversion?

Jocelyn breaks down the different meanings of conversion and how to track it in your business.

Today’s Top Takeaways:
Conversion can mean a bunch of different things depending on what you’re talking about.
Conversion matters in all businesses because if you are not getting any conversion, you will not see sales.
There are a few different ways conversion works. If, for example, you’re setting up a website, you want conversion for button clicks or subscribers to your email.
On every page of your website, there is a reason someone would be there. What is that reason? If they don’t complete that action, they don’t convert.
You want to make sure you’re working on your user experience so it’s easy for your users or prospects to take the next step.
If you’re in a Facebook group and talking to various people, you would want them to convert to something that’s in your network. Once they’re there, you want them to convert into someone that buys from you. That’s what conversion means: that action between one set of things to the next set of things for your business.
When people talk about sales funnels, they are just talking about the journey the prospect is taking before they sign up to your service or buy a product.
To track conversion, you need to look at your conversion rate. If you send 100 emails with a booking link and only 50 of them book a call, that’s a 50% conversion rate, which is pretty good- that’s pretty good. Then, you set up 50 meetings and only 25 people actually show up, then that means you have a 50% conversion rate for meeting show. This will go on as they go down that funnel from the start of your prospecting to having them pay for a service or buy a product.
The cost per conversion is the total cost paid for an advertisement, email, or prospecting in relation to the buy in.


This episode was brought to you by my FREE daily planner and goal setting worksheet for entrepreneurs. It’s designed to help you cross things off your to do list and work smarter not harder. You can find that at www.thedigitalmarket.co/dailyplanner.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.

Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the day: What are some ways to market yourself as a new business owner without spending any money?

Jocelyn interviews Kendra Nix about running a new business and marketing yourself with no money.

Today’s Top Takeaways
Kendra is a wife, mom, professional twerker, web designer, real estate agent, and owner of a business group that allows women to be seen.
Kendra’s tips to doing it all: Work your businesses so it doesn’t work you. If you need to step away, its okay step away and take a breather BUT keep going. Eventually you will see everything grow and still be standing without all the tears.
Running a business requires that you keep up with the latest technology in your industry. It requires showing up every day and being consistent in putting yourself out there, be it promoting what you do or networking.
Being an entrepreneur is similar to being a parent--- you can’t just set your business down and walk away. You birth it and have to feed and nurture it every single day
For the new business owners, it is important to learn and know ways to put yourself out there and market yourself without money.
Do not quit your 9-5 unless your income is already replaced or you’re already independently wealthy. Otherwise, you’re going to stress, struggle, and burnout. You’ll be trying and trying and not getting the results you want to see.
Remember that the good ideas come when you’re relaxed.
We talk about abundance--- the “it’ll come to me” mindset, but really it starts with the decisions you make before you even start your business.
As social media changes, your marketing needs to change. That doesn’t mean you have to spend money.
You need to be looking into what your competitors are doing and relate that with what actually works for you.
Work on consistency and test to see what works and what doesn’t. Don’t try to do it all. Focus on one thing and focus on that one thing until you make a sale. After about 5 sales, you can focus on the next thing because you’ve mastered the first thing.
If you try to do it all, you’re going to burnout and feel like you’re spinning your wheels so much but not seeing a lot come out of it. If you see something come out of one or two sectors, you’re going to feel a lot better mentally and everything else will come from there.
Once you’re focusing on the next thing, fire yourself from the first thing. This holds true for all aspects of your business including bookkeeping, accounting, your website, social media posts.
If you can’t do something to the point that you’re making sales off of it, you need to hand it off or learning about it--- take a course, talk to an expert, or get a mentor.
If you hire someone to do something you don’t understand, you’re going to be building in a direction that doesn’t necessarily flow with you.
Your business is the way you get your paycheck. If you trust someone else to run your business and hand it off to them completely without understanding what they are doing just because you are hoping you get a paycheck in the end, you’re going to have a problem.

You can reach Kendra by visiting kendranix.com
To apply to be a guest blogger, visit businesstochic.com

This episode was brought to you by Today's Plan and the daily goal setting worksheet. The daily planner was created to improve your ability to stay on track, get your to-do list done, and make sure you have a better work-life balance. You can find that at www.thedigitalmarket.co/dailyplanner.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at:

Question of the day: What are the different types of Facebook ads and how can I use them?

Jocelyn gives a no-nonsense overview of Facebook ads and how to use them for your business.

Today’s Top Takeaways:
If you don’t understand ads or have never done it, get some training from someone who is really good at them.
When you run an ad, make sure it’s tailored to where you’re actually running it. For example, you don’t want to run a square ad in a story. You don’t want to run a long infographic ad.
The best way you can see someone is good at Facebook ads is their clickthrough rate. If their ad is running for clicks, what percentage of people are actually clicking on it. You also have to know the optimization that they run on ads, how often are they are doing A/B Testing, and cost.
A lot of people will run ads and realize the budget they need is $5000. A lot of small businesses don’t have that ad budget. You’ve got several different ways to running ads. You can run ads for likes, engagement, clickthroughs, and video watches. You can run ads to bring it up into a story or Facebook Marketplace. Then you have the various placements of ads: desktop, mobile, Instagram, Instagram stories.
One of the common types of ads you can run is for traffic which leads to your website. You can also run ads for link clicks. If you see the “Sign Up” or “Learn More” buttons, then those are link click type ads.
You can run video ads. Video ads are what I recommend if you are just starting out.
The boost page post is a great way to start with ads if you really want to, but it’s kind of a waste of money if you don’t have a large Facebook page. If you don’t already have a Facebook page that’s built up, you’re just running ads into the void of social media.
The multi-product ads are strictly for shops and Shopify stores, or an e-commerce type businesses where you run a carousel of different pictures and different descriptions under each picture where people gets a good feel for what you’re selling.
The dynamic product ads (also for e-commerce businesses) use what’s already on your e-commerce site and pull it directly over to Facebook. So, you don’t have to do much other than add in an audience.
The Facebook lead ads that open up a form where someone can fill out their name and email or even book a time with you right there.
If you don’t know how to run an ad, go and talk with someone. If you need some recommendations, feel free to reach out.

This episode was brought to you by The Digital Market Course Calculators - pricing and breakeven calculators - to help you plan for and make more money from your product/course every single time you have a launch. It’s a great way to see if your hobby can be turned into a business and determine the price point it is worth. Those two calculators are available to you for FREE at www.thedigitalmarket.com/calculators.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.

Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the day: How is social media affecting marketing?

Jocelyn shares her top tips for successful business marketing despite constant shifts in social media.

Today’s Top Takeaways:
Social media has absolutely changed the landscape of marketing for good.
Marketing can never go back to what it was 10 years ago.
As the internet and things like AI and Big Data all become better and more accessible to the layperson, it’s going to change even more.
When you’re planning your business marketing, the biggest thing is to plan in quarterly “look ats” where you Google your business, best techniques, see what other people in your industry are doing. and why they’re doing it.
Look at your data, and make sure that what you’re doing is matching up with what is doing well for your business.
Just a few weeks ago, we had a huge shift in Instagram. People who were doing really well got their engagement and reach and everything cut in half which is a huge damper on a business.
If you were relying strictly on Instagram for all of your leads, that can really create a problem in your sales funnel.
Make sure you’re also diversifying your marketing. Don’t just focus on social media.
Every other influencer and every social media manager will say to focus on your email.
If you can’t for some reason get an email list, focus on chatbot. Get their information in some way, shape, or form. Make sure you keep that in multiple sources.
Make sure you are looking at things on a quarterly basis, not just what your competitor is doing, not just what you’re doing, but also what you could be doing.
Make sure you are storing information in multiple places and make sure you’re getting people on multiple platforms so if something happens to one platform, you’re able to digress and talk with them on a different platform.

This episode was brought to you by The Content Planning Bundle, a monthly content calendar and content creation-based template for AirTable. This bundle ensures you have a painless long-term content planning system that will save you hours of valuable time, enable you to reach your potential clients with ease, and protect your sanity. Get your FREE copy at https://www.thedigitalmarket.co/contentplanning.html.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.
Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the day: What marketing advice do you have for someone who is running multiple businesses

Jocelyn interviews Lyssa, a podcast manager and marketer, about all things podcasts and how to market multiple businesses.

Today’s Top Takeaways:
Lyssa handles podcasts all things podcast from steps A-Z whether you are in the “I don’t know where to start” phase or “I have 10k listeners a month and want to keep growing” phase. She covers everything from launching to editing, sponsors, marketing, and anything in between.
She got started when her college radio show asked her to try podcasting for them. She learned the ins and outs of hosting, publishing, monitor downloads while she was responsible for 3 shows. After college she got a job at her local radio station as an honorary DJ. They asked her to help record and be the board operator for the radio’s podcasts.
She took a different job as a marketing consultant for one of the nation’s biggest phone books and web advertising agencies. While she liked marketing, she wasn’t a sales person. She wanted to learn how to turn her podcasting and radio experiencing into something profitable and passionate, so she started freelancing, quit her 9-5, and launched her own business. She’s been full time for two years and has grown to a team of 8 people.
If a client is just starting out and wants to make sure their podcast is good, Lyssa asks if they have thought about how they want their podcast to look 6 months from now? If yes, she asks them to tell her their story. “I want to have a podcast about this that does XYZ benefit.” If they haven’t thought this through, they talk it out and create a game plan. Creating content “cold turkey” is not going to end up doing as well as if it was planned out a bit.
What would be some of the analytics or goals (i.e. listeners) you want to make sure someone has? Lyssa has her clients pick one desired effect: more clients, grow list, grow audience. Most people just want to grow their audience when they’re first starting out. It’s not usually about making money when you first get started, you’re actually going to be putting money into it at first, so it won’t be profitable in the beginning.
Everyone wants to grow their audience. She asks them, what is the end game? What do you want now? In 6 months? A year from now? Usually they’re buildable answers that lead from one thing to the next. Some people don’t care, they just want their voice out there. Jocelyn shares she started her podcast to answer the questions she kept getting over and over again.
Lyssa’s question: I just launched a second business. What is your marketing advice or substeps for someone who is managing two businesses?
Time-blocking is crucial. When you’re working on one businesses, go all in on that one business. Don’t work on them at the same time or you’ll end up crossing wires and it’s painful.
When it comes to marketing, it’s the same idea as any other business you start. Look at your goals: planting some seeds, making people aware of a problem, getting people talking about an issue, getting subscribers. Those should be your overarching goals - break it down from there.
Make sure you’re only on platforms where people are actually interested in what you’re talking about. Master 1-2 platforms, three max, before you start trying to do all of them. The biggest thing for courses and info products is building an audience. When you want to sell something over and over, your audience has to be super engaged.
Everything you do should be building an audience because sales will organically come.
If you run an ad, lead it to your email list and not a sales page.

You can reach Lyssa at:
www.facebook.com/lensationallyssava
Lensationallyssa.com
If you have any questions for Lyssa, you can send them through her...

Question of the Day: What do you do when you really need a mentor but can’t afford their rates?

Started from the bottom now we here! Jocelyn gives her top tips for finding a mentor, bartering for services, and making an investment in your business.

Today’s top takeaways:
Don’t feel bad for asking that question but do feel bad for asking for free work
Find people who produce great content in your space, a lot of free stuff, YouTube videos, a podcast like this, and start consuming as much of it as you can.
You’ll glean so much information! Jocelyn is a digital
Barter for services - trading services with no money involved. Post in a Facebook group about what you do and tell someone you’re looking for some help (2-3 sessions or someone to bounce ideas off of is a win/win)
Get a good grasp of what you do in your industry before you start asking questions so that you don’t ask questions you could have answered yourself
Google is your new best friend! Google first before you ask anyone about it. You’ll learn more from Google than anyone else telling you about it.
If you find a mentor you absolutely love, save the money up, start building it into your budget to actually pay them to build a sustainable, scalable business.
Don’t just invest money to invest money. There are so many coaches out there that try to scare you into investment. Don’t fall into urgency or scarcity techniques.
We all started at the bottom
If you find someone you really want to work with, tell them you want to work with them as soon as you sign 3 more clients or have a few extra months to save up money
Most coaches are willing to wait for you because they are running a business as well
You can usually go to someone after saving most of the money required (i.e. $1000/1200) and ask if you can barter, give a review/testimonial, or be a guinea pig for some stuff in return for discounting the price.
Don’t ever feel bad asking questions but make sure you consume their free content first and using the Google Method as well.

This episode was brought to you by my FREE daily planner and goal setting worksheet for entrepreneurs. It’s designed to help you cross things off your to do list and work smarter not harder. You can find that at www.thedigitalmarket.co/dailyplanner.

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.

Have a question? You can submit it at www.thedigitalmarket.co/podcast.

Question of the day: What are some really good blog milestones I should be looking at in order to pace myself against else?

Jocelyn discusses 7 milestones you will encounter as a blogger.

Today’s top takeaways:
Don’t pace yourself against anyone else!
Create goals that you set for you based off of your business and what you want
1: Actually create your blog - don’t just say you’ll do it
Take action and celebrate - tell everyone you know that you started a blog and you’ll be killing it
2: Publish your first post - first, make sure you have 3-4 other posts you can hit publish on so that you never run out of posts as you keep publishing
3: Receive your first comment - every blog should have a Call To Action
4: Getting your first email subscribers - there is no point in building a blog if you don’t plan to continue to build your business through a two way conversation as well
5: Receiving your first share - someone thought your content was valuable enough to share it
6: Reading your first email from a reader with question or story of how you changed their life
7: Getting your first guest post or making your first dollar - this shows you are a contender in your area

This episode is brought to you by the FREE Make Your Blog Go Viral Starter Pack which includes 33 writing prompts, 53 blog post titles, and a guide to create viral pins plus how to use them to make sure your blog post goes viral. You can grab your copy at www.thedigitalmarketco.com/viralblog!

If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at www.facebook.com/groups/marketabletogether.
Have a question? You can submit it at www.thedigitalmarket.co/podcast.