Most AI startups begin with a technical problem. This one started with a deeply personal one.

In this episode of Femmebot, we sit down with Laetitia Andrac — founder of Understanding Zoe — an AI-powered platform helping families, teachers and therapists better support neurodivergent children.

After leading data and AI initiatives at Telstra, Laetitia shifted her focus to something much closer to home: her daughter Zoe. What began as a way to better support her own child has evolved into a platform transforming how care, communication and advocacy happen across entire support networks. 

We explore:

• Why most AI tools fail when they ignore the human behind the data
• The hidden admin and emotional load of raising neurodivergent children
• How AI can move from generic to truly personalised care
• The bias founders face when raising capital — and how to reframe the narrative
• Why the future of AI isn’t just powerful — it’s deeply human

This is a conversation about technology, yes — but more importantly, it’s about understanding people.

In this episode of Femmebot, we sit down with Wendy Walker — former VP of Marketing Asia at Salesforce, Cannes Lions Jury President, and a leader who’s spent over 25 years shaping growth and creativity across global brands.

Wendy also recently published her first book, Between Flights, a collection of reflections written in the margins of a very full leadership life.

This conversation explores how AI, leadership and creativity are no longer separate disciplines — and why the best leaders are learning to bring them together.

We cover:

• The evolution of B2B creativity and why emotion is now essential
• What leadership really looks like at scale (and why perfection isn’t the goal)
• How to think about AI in a practical, everyday way
• And why human judgment, taste and empathy are becoming more valuable, not less

A thoughtful, honest conversation on what it takes to lead and create in a rapidly changing world.

Wendy Walker has spent more than 25 years leading growth and creativity across some of the world’s biggest brands including Salesforce and Intuit.

In this short Femmebot AI segment, Wendy Walker shares how she’s integrating AI into her everyday workflow and what she believes many marketing leaders are still missing.

With more than 25 years leading growth and creativity across global brands, Wendy brings a unique perspective on how CMOs should be approaching AI right now. From simple productivity habits to broader leadership shifts, she explains why the key to understanding AI might actually start in your personal life.

Listen in for a quick insight ahead of Wendy’s full Femmebot episode coming next week.

What if the reason more women retire with less isn’t confidence — but systems?

In this episode of Femmebot, we sit down with Lucy Kough, Founder & CEO of Tap the Gap — a fintech startup helping women build wealth while they shop.

After more than a decade in senior creative leadership roles in advertising, Lucy made a bold pivot into tech. With no traditional engineering background, she learned no-code, built her own MVP, and stepped into the world of product, open banking and fintech to tackle a statistic she couldn’t ignore: women retire with 25–28% less super than men.

We explore:

• The personal story that sparked Tap the Gap

• Why financial independence is about choice, not fear

• Learning to lead a tech company without being “technical”

• How AI helped Lucy build product confidence

• What founders underestimate about the stretch of startup life

• And why superannuation might be the most overlooked wealth tool in Australia

Lucy’s story is about literacy over expertise, resilience over perfection, and building technology that quietly changes behaviour.

If you’ve ever thought “I’m not technical enough” — this episode will challenge that.

Tap the Gap is currently live as a web app at tapthegap.com.au.

How do you use AI when you’re building a tech company without a traditional technical background?

In this special Femmebot mini-episode, Lucy Kough — Founder & CEO of Tap the Gap talks to how she’s personally using AI day-to-day as a non-technical founder.

From stress-testing product logic and understanding code, to building confidence in technical conversations, Lucy shares how AI has become a thinking partner and not just a tool.

Femmebot is powered by Crybaby, a creative agency helping enterprise brands turn complex technology into stories that connect and drive growth.

In this episode of Femmebot, we sit down with Louise Cummins to talk about what leadership really looks like in a time of rapid technological change.

As AI reshapes how organisations operate, leaders are being asked to balance innovation with clarity, speed with judgment, and technology with people.

Louise shares how AI is being applied inside enterprise environments, the mindset required to drive transformation, and why communication becomes even more critical when the stakes are high.

We explore:
• How AI is being embedded into real business workflows
• The difference between technical capability and leadership presence
• Why communication determines whether change succeeds or fails
• The human skills that matter most in an AI-enabled workplace
• The realities of leading in male-dominated industries

If technology is accelerating, leadership has to evolve with it. This conversation is about how.

Want to learn how to invest? In this episode of Femmebot, we sit down with Sinéad Fitzgerald — Microsoft partnership lead by day, founder of Vested Impact by night, and one of the most quietly powerful forces reshaping how women access capital in Australia and New Zealand.

Sinéad joins us in her personal capacity for a raw, generous conversation about money, power and agency, and why women have been locked out of investing conversations for far too long. We unpack everything from employee share schemes and angel investing, to why so many women hand financial decisions to their partners without realising it, and how that lack of education becomes a structural risk.

She shares:

• Why less than 0.5% of VC funding in Australia goes to women founders — and what actually needs to change

• How employee share schemes can quietly become financial landmines if you don’t understand them

• What angel investing really is (and why it’s not just for the ultra-wealthy)

• Why financial independence is a safety issue, not a “nice to have”

• How she’s using AI as a personal board of advisors to build, think and lead faster — without losing her values

This episode is for anyone who’s ever thought “I should probably understand investing… but it feels intimidating” — and for women who are ready to stop sitting on the sidelines of wealth creation.

If you’re investor-curious, founder-adjacent, or just done outsourcing your financial power — this one’s for you.

In this standalone Femmebot series, we ask every guest the same question: how are you actually using AI right now?

Each episode is a short, focused teaser released the week before our full-length conversation — a chance to hear how leading women in tech, marketing and leadership are using AI in real life, not in theory.

In this episode, Sinaed Fitzgerald shares how AI underpins her day-to-day work across leadership, investing, and building. From using enterprise-grade Copilot at Microsoft to working across multiple AI models, she explains how she’s built her own AI “board of advisors” — a system designed to challenge her thinking, not just agree with it.

This episode offers practical insight into how to use AI as a thinking partner, not just a productivity tool — and sets the stage for Sinaed’s full Femmebot interview, dropping next week.

AI won’t take your job — but someone using AI might.

Why would a CMO at the top of her career walk away to study the brain? In Part 2 of our conversation, Rachelle Tognetti dives into her unexpected leap into neuroscience—and what it taught her about leadership, learning, and the future of AI.

Rachelle opens up about taming her “monkey mind,” using meditation as a superpower, sitting in neurobiology lectures next to future neurosurgeons, and how AI became her personal tutor. We explore cognitive atrophy, hybrid intelligence, why transformation fails without humans at the centre, and the founding of the Australian Centre for AI in Marketing.

This episode is a masterclass in modern leadership: grounded, scientific, generous, and refreshingly honest.

In this episode:• Why she left the CMO role to study neuroscience• How meditation reshaped her leadership• What neurobiology taught her about uncertainty• Using ChatGPT to learn complex science• Cognitive atrophy vs. hybrid intelligence• Why real transformation starts with people, not tech• The psychology of change, fear, and adoption• The origin of the Australian Centre for AI in Marketing• Luminosity, purpose, and carving your own adventure

If Episode 1 was the career rollercoaster, Episode 2 is the deep, fascinating brain-and-AI dive. A must-listen for anyone leading teams, learning new skills, or navigating the future of work.

What do you get when you mix the dot-com boom, a cancelled London job, a ski mountain in France, and one of Australia’s biggest marketing transformations? Rachelle Tognetti.

In this first half of our conversation, Rachelle takes us from her accidental start in digital marketing to becoming Deloitte Australia’s first female CMO. It’s a story of saying yes, following curiosity, backing yourself, and embracing the chaos that comes with transformation.

We talk psychological safety, mentorship, career reinvention, and why a “mosaic career” might just be the new roadmap for ambitious humans.

In this episode, Rochelle takes us through:

• Starting her career in the chaos and excitement of the dot-com boom

• Losing a job in London and making the most of it

• How a season on the snow unexpectedly led to Deloitte

• Building a career that spans digital, design, sales, and leadership

• Becoming CMO and leading major organisational transformation

• Taking risks, finding purpose, and backing herself

• The mentors and sponsors who shaped her path

• Why today’s young talent needs a new kind of career advice

A funny, fast, deeply human conversation with someone who has lived multiple careers before lunchtime. Part 2 and her leap into neuroscience & AI coming soon!