Welcome to this week’s episode of The Power Lounge, where transformative ideas meet impactful action. Today, we feature Ikram Guerd, CMO and General Manager for the US at Aspivix, a leader revolutionizing gynecological care with groundbreaking solutions for painless IUD insertion. With over two decades of experience in MedTech and FemTech across the USA and Europe, Ikram has driven growth and innovation in both large corporations and startups.

Discover how Ikram navigates the complexities of marketing innovative health solutions and leverages artificial intelligence to advance femtech marketing. Her dedication extends beyond her professional achievements; as a board member of Inspiring Girls USA, she mentors young women and champions gender equality in healthcare.

This episode offers valuable insights for health tech enthusiasts and marketing professionals alike, providing actionable strategies to enhance women's healthcare experiences through innovation and effective marketing. Join us for an enlightening discussion that highlights the power of marketing and technology in transforming lives.

Chapters:
00:00 - Introduction
01:46 - "Empowering Women: Amy & Ikram's Talk"
04:32 - Passion for Marketing Career Pivot
08:31 - Empower Consumers in Healthcare Choices
11:42 - Engaging Early Adopters for Feedback
15:49 - AI Revolutionizing Healthcare
17:49 - Hopeful Solutions in Women's Health Marketing
22:51 - Patient Advocacy in Prescription Choices
24:34 - Data Crucial for Stakeholder Buy-In
27:35 - Designing GERD Study Campaign for Kids
30:56 - AI-Driven Hormone Health Apps
35:54 - Hot Flashes and Inspiring Girls
38:31 - "Inspiring Girls: Mentorship for Young Women"
42:45 - Empowering Through Volunteerism
43:48 - Patient Experience Impact Score
49:32 - Bridging Investor-Audience Communication Gap
52:19 - "Subscribe to the Power Lounge"
53:14 - Outro

Key Takeaways:
Pioneering FemTech Revolution
Blazing Trails in Women's Health
Navigating Change and Innovation
Igniting Passion and Purpose
The Power of Networking and Mentorship
Personalization and Hyper-Targeting in Marketing
The Future of FemTech and Investment

Quotes:
"Marketing is driven by passion and purpose. Harness them to truly connect."- Amy Vaughan

"Turn every obstacle into an opportunity. Let 'you can't' fuel your determination."- Ikram Guerd

Connect with Ikram Guerd:
LinkedIn: https://www.linkedin.com/in/ikramguerd/
Website: https://www.aspivix.com

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
https://www.togetherindigital.com/podcast/
Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.com

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