Fence Guy Podcast

In this episode, Craig sits down with podcast guest Dan Wheeler for an unfiltered conversation on what happens when contractors slash prices just to stay busy . They dive deep into the real-world frustrations of running a fence company—from competing against $5,000 hand-saw-wielding landscapers to dealing with callback nightmares on wood installs .

Craig and Dan break down why undercutting your margins is a race to the bottom and share practical, proven strategies for building a long-term, resilient business . Learn how tightening up project management can drastically boost crew retention, how working with regional suppliers can protect your margins, and why you need to step out from behind the desk spreadsheets and get back to perfecting your craft .

Plus, stick around for inside scoop on FenceTech, upcoming industry events, and trade show prep !

In this Friday episode of the Fence Guy Podcast, host Craig is joined live from the AFA Mid-Year event in Cleveland by special guest Justin Nary!

The guys sit down for an unscripted, deep-dive discussion covering:

• AFA Mid-Year & Ag Professionals: What really happens at mid-year meetings and how the American Fence Association is bridging the gap with the agricultural fencing community .
• Industry Drama & Respect: Why online posturing and Facebook drama are holding the trade back—and how contractors can learn to disagree respectfully .
• AI vs. Dedicated Software: The debate on using AI assistants versus established tools like My Salesman to streamline customer quotes and protect your time .
• Credit & Innovation: The line between taking inspiration to push the industry forward versus copying ideas without giving credit where it's due .
• Defining "Value": Why value isn't a one-size-fits-all concept and how to align your sales pitch with what your specific customer actually cares about .

Tune in for an honest, funny, and practical look at the state of the fencing industry, saving time, and growing your business !

If you enjoyed the episode, don't forget to download, leave a review, and share it with a friend !

In this episode of the Fence Guy Podcast, we sit down with Brian to talk about his incredible journey from sleeping in a Toyota truck in circus parking lots at 19 to building a powerhouse business in Las Vegas and launching The Fence Show !

If you're in the trades, running a fence business, or just love a good hustle story, this episode is a must-watch!

👉 Check out The Fence Show: https://fenceshow.com

#FenceGuyPodcast #FencingIndustry #BusinessHustle #LasVegasBusiness #TheFenceShow #Trades #ContractorLife

Live from AFA Mid-Year in Cleveland Ohio, Craig sits down with Johnny Myers for an unscripted, off-the-cuff bonus episode!

In this episode, we dive into:

🏀 Balancing Business & Family: How a "family first, fence second" culture keeps team leadership grounded .

🏗️ Strategic Moves: Switching vinyl manufacturers and bringing fabrication in-house to crush lead times .

📊 Mastering Cash Flow: Why planning around a 40-week operational year keeps cash flow healthy through the winter .

🤝 Defining Value: What true customer experience actually looks like in the trades .

Subscribe and leave a review if you enjoyed the show!

On this Taco Tuesday edition of the Fence Guy Podcast, Craig sits down with Dan Olson, the accidental face of SWI Fence's massive, educational YouTube page .

From getting a camera unexpectedly thrown in his face on day one to managing thousands of DIY comments (and the occasional internet hater), Dan pulls back the curtain on what it really takes to run one of the largest informational trade channels on the web . We also dive deep into his passion for high-end woodworking, how extreme attention to detail translates directly to a flawless gate install, and the hilarious office prank involving a hidden car horn that almost sent a secretary through the ceiling .

Plus, as a veteran instructor at the American Fence Association University (AFAU), Dan shares his raw thoughts on why avoiding industry training is like "shooting yourself in the foot," and what to expect from the highly anticipated upcoming installation and foreman schools .

In this episode, you'll learn:

How SWI scripts and plans their content like a professional TV set .

The critical intersection between precision woodworking and building callbacks-free fences .

Inside details on the upcoming AFAU Fence Installation School in Grapevine, Texas .

Why you need to step up your "gate game" before anything else .

#FenceGuyPodcast #SWIFence #DanOlson #FenceContractor #PodcastLife

What is "value" really? Why does everyone want it, but almost nobody can actually define it?

In this solo episode of Fence Guy Podcast, Craig breaks down the real definition of value in business and why competing on price is a losing game. Whether you're a homeowner looking at three different quotes or a contractor trying to win high-quality jobs, understanding the gap between expectation and reality changes everything.

Craig also digs deep into the data behind podcast sponsorships, sharing real stats from HubSpot, Edison Research, and eMarketer on why host-read ads and brand building consistently outperform traditional marketing. Hint: It all comes down to trust.

Highlights from this episode:

• The honest definition of value (it's not what's in the textbook)

• The danger of the "cheapest quote" and the illusion of value

• Podcast Advertising Statistics: Why 88% of listeners take action after hearing an ad

• The 8-to-12 week rule for brand-focused campaigns

• Why expectation vs. reality is the ultimate business gap

👇 Drop a comment below and let us know: How do you define value in your business?

If you enjoyed the episode, please leave us a review and don't forget to subscribe! We're pushing for more watch hours so we can start doing some massive fence giveaways for the community.

Go out there and be a good human!

NOTE: This is an audio-only episode release.

Welcome back to another episode of Fence Guy Podcast! In this massive, open-book episode, we are joined by the one and only Shawn King . We break down the record-breaking numbers, dive deep into the real stories behind industry drama, and clear the air once and for all .

From battling superficial online "hate" to the raw truth of losing a job bid to your own spouse, Sean holds nothing back . If you want to know what it actually takes to innovate, protect your brand, and transition a multi-million dollar trade business to the next generation, grab a drink and settle in . This is the longest, most candid conversation we've ever hosted .

Support the Community: Every watch hour helps! Revenue generated from our YouTube channel directly funds building fences for local community members in need .

Get Involved: Don't miss out on our upcoming local AFA Chapter Golf Outing on August 7th! Slots and sponsorships are filling up fast .

As always—go out there, be a good human, and take care of your team

#Fenceguypodcast #FencePluses #ShawnKing #BusinessGrowth #Podcast #BlueCollar #Innovation #Software #FamilyBusiness

Hey Fence Fam! First and foremost, a massive thank you to every single one of the 1,000 real people who hit that subscribe button on our YouTube channel ! Hitting 1k is an incredible milestone, but as Craig breaks down in today's episode, it's just the starting line—not the finish line .

Today, we are pulling back the curtain on the YouTube Partner Program (YPP) with real conversations and real numbers—absolutely no fluff . We're breaking down what it actually takes to get paid by YouTube, the reality of the 4,000-hour watch time threshold, and why shorts don't help you get there .

In this episode, we discuss:

-The 55/45 Revenue Split: How YouTube's partner program actually pays creators .

-The 4,000-Hour Climb: What 240,000 minutes of watch time looks like in perspective and why it takes most niche channels 6 to 12 months to clear it .

-The Honest Math: Why our niche (business and trades) expects a $3 to $7 RPM, yielding about $15 to $25 in ad revenue per 5,000 views .

-The Q4 Ad Spike: Why autumn episodes pull in 30% to 60% higher rates than January releases .

-Our "Why": The biggest reason we are chasing monetization isn't the ad money—it's because we plan to use 100% of that revenue to build free fences for families and elderly folks in need within our local community

Every single minute you listen or watch directly helps us build a fence for someone going through a hard season

How You Can Help Us Help Others Today:

1. Listen to the full episode: Every minute counts toward our community goal !
2. Share the show: Text this episode to a fellow contractor, friend, or drop it in a Facebook group .
3. Subscribe & Review: If you haven't already, leave us a review here on your favorite audio platform and subscribe to help out the algorithm !

Go out there and be a good human. See you next week !

In this episode, guest host Dan Wheeler steps in for Craig to chat with fence industry veteran Sean Behensky about his massive new venture . After leaving CMM, Sean is launching a brand-new Midwest branch for Imperial Fence Supply based right out of New Paris, Indiana .

Dan and Sean dive deep into why regional-based suppliers are taking over the industry, the logistical genius of buying quarter and half-truckloads, and what it truly takes to scale a blue-collar business . They also look at the common pitfalls of modern fence business owners, the "lazy ambitious" trap, and why answering your phone is still 99% of the battle . Whether you are a small owner-operator or a seasoned pro, this episode is packed with raw business advice you need to hear .

#FenceFam #FenceGuyPodcast #FenceLife #FenceContractor #FencingIndustry #BlueCollarGrind #RegionalSupplier #ImperialFenceSupply #MidwestConstruction

What do a viral NBA press conference, Michael Jordan, and your bank account have in common?

In this solo episode of Fence Guy Podcast, Craig steps away from the typical fencing talk to break down one of the most important mindsets any business owner can adopt .

Remember back in 2023 when the number-one seed Milwaukee Bucks were knocked out of the playoffs, and a reporter asked Giannis Antetokounmpo if the season was a failure? Giannis's viral response completely flipped the script on what it means to fall short—arguing that there is no failure in sports, only steps to success . Even Michael Jordan played 15 years and "only" won 6 championships—were the other 9 years failures, or were they the foundation?

Craig translates this exact sports analogy directly into the daily grind of running a business . If you didn't hit 100% of your revenue goals this year, if a job went sideways, or if you lost a bid to a competitor, does that mean you failed?

Spoiler alert: No.

Tune in to discover why the constant pressure you feel isn't evidence of failure—it's evidence that you care, you have high standards, and you are actively building a foundation for tomorrow . Stop letting a bad day define the empire you are trying to construct . You aren't failing; you are just in the process

* Share the Episode: If this message hit home or you know another entrepreneur who needs to hear it, please pass it along!

* Leave a Review: If you love the podcast, drop us a review on your favorite platform . * Remember: Go out there and be a good human . See you next week!