Fermenting Thoughts are bonus mini-episodes aimed at getting you ahead in the brewing and beer business where Hop Forward founder, Nick Law, shares his knowledge, thoughts and expertise on various aspects of running a beer business.

In this episode, Nick explore why branding is so important for you and your beer business and share about the best beer you'll never try.

We explore what a brand isn't (hint: it's not just a snazzy logo!) and explore various aspects of what a brand is and what makes a good brand.

If you want to find out more about brands and how Hop Forward can help develop your brand for your beer business, visit www.hopforward.beer/brands