Fernando Anzures, Founder and CEO of Liquid Thinking Latam, joins the Bryan Kramer Show for real talk on finding your competitive advantage and making marketing more human through the experience model.

In This Episode

• How previous work experience can inform your current business decisions
• How creating real life experiences leads to brand ambassadors
• Why improving marketing efforts means looking beyond the online influencer
• Why every detail is important when creating a 360º experience

Resources

• Fernando Anzures on Twitter: @fanzures
• Social Influence Marketing by Fernando Anzures
• Liquid Thinking
• Tipping Point by Malcolm Gladwell

 

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