The impact that Christmas 2017 had for brands is still being discussed two weeks into January, and with this in mind we've invited two of our leading experts, Sophie Wooller, Director of Data and Technology Products and Libby Darley, Group Planning Director to discuss who dominated Christmas this year and key takeaways for future planning.

Festive Data Diet - How To Get Your Data Into Shape For 2018

iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy.

While iProspect’s passion is business performance, its reward is knowing it makes a difference, seeing results each and every day. In 2016 alone in the UK, iProspect tracked and harnessed more than 100 billion unique digital data signals, delivered more than 700m visits to clients’ sites/apps, and generated more than 25m unique sales. This contributed more than £1billion of spend to the UK economy.

iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions. Founded in 1996, the award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics and consultancy. 

UK clients include many market-leading brands across multiple verticals and markets, such as Sky, Diageo, Eurostar and Kellogg’s. While iProspect creates bespoke solutions for each client, there is one thing they all share: they’re ambitious about data and how it drives  success for their business. Data powers everything iProspect does; it drives strategy, informs creative and pushes innovation across all channels, bought, owned and earned. 

Last year iProspect was named ‘Most Effective Media Agency’ and received the Chairman’s award for ‘Bringing Data to Life’ at The Drum’s Digital Trading Awards 2016.

iProspect Global has 83 offices in 52 different countries and more than 3,000 employees worldwide. It is part of the world-leading Dentsu Aegis Network which, through its nine global network brands, provides best-in-class expertise and capabilities in brand, media and digital communications services.

Visit www.iprospect.co.uk, follow @iprospectuk or e-mail at findoutmore@iprospect.com.

Business

iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it makes a difference, seeing results each and every day. In 2016 alone in the UK, iProspect tracked and harnessed more than 100 billion unique digital data signals, delivered more than 700m visits to clients’ sites/apps, and generated more than 25m unique sales. This contributed more than £1billion of spend to the UK economy. iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions. Founded in 1996, the award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics and consultancy. UK clients include many market-leading brands across multiple verticals and markets, such as Sky, Diageo, Eurostar and Kellogg’s. While iProspect creates bespoke solutions for each client, there is one thing they all share: they’re ambitious about data and how it drives success for their business. Data powers everything iProspect does; it drives strategy, informs creative and pushes innovation across all channels, bought, owned and earned. Last year iProspect was named ‘Most Effective Media Agency’ and received the Chairman’s award for ‘Bringing Data to Life’ at The Drum’s Digital Trading Awards 2016. iProspect Global has 83 offices in 52 different countries and more than 3,000 employees worldwide. It is part of the world-leading Dentsu Aegis Network which, through its nine global network brands, provides best-in-class expertise and capabilities in brand, media and digital communications services. Visit www.iprospect.co.uk, follow @iprospectuk or e-mail at findoutmore@iprospect.com.

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Festive Data Diet - How To Get Your Data Into Shape For 2018

Festive Data Diet - How To Get Your Data Into Shape For 2018