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iProspect UK
By iProspect UKBusiness
iProspect UK episodes
- Why Affiliate Marketing Can Save The InternetIn this podcast podcast you'll hear from:Matt Higgins, Head of Affiliates at iProspectRob Davinson, Content Analyst at Awin GlobalOur experts discuss how affiliate marketing can be used strike the right balance between users, publishers and advertisers.22 min
- Diageo - The Innovation of chatbotsThe Innovation of Chatbots podcast, hears from:Sebastian Redenz, Head of Paid Social at iProspectCatherine Chappell, Paid Social Director at iProspectPeriklies Antoniou, New Technology & Media Innovation Manager, Europe at DiageoOur group of experts discuss the trends around messaging, the platforms that are leading the chatbot conversation and an example of how iProspect has successfully integrated chatbots in Diageo's Paid Social strategy.32 min
- Performance UX - Episode OneThis podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.SpeakersTom Amies-Cull, Chief Operating Officer, UK&I - iProspectSophie Wooller, Director of Data & Technology Products – iProspect13 min
- Performance UX - Episode TwoThis podcast focuses on how businesses can dramatically improve customer conversion to speed up the online user experience.SpeakersTom Amies-Cull, Chief Operating Officer, UK&I - iProspectPanellistsModerator: Rebecca Sentance, Deputy Editor – Search Engine WatchNicholas Cumisky, UK Mobile Lead – GooglePedro Mona, Executive Director of Platforms & Engineering – iProspectSophie Wooller, Director of Data & Technology Products – iProspectBen Donaldson, Group Account Director, Technical SEO – iProspectDaniel Wigley, Group Director of Data & Optimisation - iProspect15 min
- Festive Data Diet - How To Get Your Data Into Shape For 2018The impact that Christmas 2017 had for brands is still being discussed two weeks into January, and with this in mind we've invited two of our leading experts, Sophie Wooller, Director of Data and Technology Products and Libby Darley, Group Planning Director to discuss who dominated Christmas this year and key takeaways for future planning.23 min
- A.I and Machine Learning Episode TwoIn this second episode of the A.I. and Machine Learning podcast, Director of Performance Media Products Caroline Reynolds steps through the development of iProspect CORE as well as details around how Eurostar has already seen successful results after implementing CORE as part of its transformative digital strategy. Head of Product for PPC Scott Abbott speaks exclusively with Google’s Rahul Parmar on the future of A.I. and Machine Learning and also lets listeners in on what Google is up to. Don’t miss the Q&A at the end.31 min
- A.I and Machine Learning Episode OneThe first episode of the A.I. and Machine Learning podcast features in-depth analysis and insight from iProspect’s data experts on the impact that these technologies will have on performance media as well as an interactive Machine Learning game. Listen to Managing Director Jack Swayne, Data Scientist Josh Carty and Director of Data & Technology Products Sophie Wooller demonstrate the capability and possibilities that A.I. and Machine Learning can have for businesses.18 min
- The Future Is Voice Activated Podcast Episode TwoFollowing The Future is Voice Activated Episode One, this podcast is a panel discussion exploring voice search and how to prepare for today, how to make brands discoverable for voice, and how search engines are thinking ahead.Panellists:Caroline Reynolds: Head of Product, iProspectSimon Tokumine: Senior Product Manager, Search, GoogleAdrian Cutler: Agency Director, BingMark Mitchell: Vice President, Agencies, BrightEdgeBenjamin Lickfett: Head of Digital Innovation, Diageo30 min
About iProspect UK
From the publisher's feed
iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy.
While iProspect’s passion is business performance, its reward is knowing it makes a difference, seeing results each and every day. In 2016 alone in the UK, iProspect tracked and harnessed more than 100 billion unique digital data signals, delivered more than 700m visits to clients’ sites/apps, and generated more than 25m unique sales. This contributed more than £1billion of spend to the UK economy.
iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions. Founded in 1996, the award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics and consultancy.
UK clients include many market-leading brands across multiple verticals and markets, such as Sky, Diageo, Eurostar and Kellogg’s. While iProspect creates bespoke solutions for each client, there is one thing they all share: they’re ambitious about data and how it drives success for their business. Data powers everything iProspect does; it drives strategy, informs creative and pushes innovation across all channels, bought, owned and earned.
Last year iProspect was named ‘Most Effective Media Agency’ and received the Chairman’s award for ‘Bringing Data to Life’ at The Drum’s Digital Trading Awards 2016.
iProspect Global has 83 offices in 52 different countries and more than 3,000 employees worldwide. It is part of the world-leading Dentsu Aegis Network which, through its nine global network brands, provides best-in-class expertise and capabilities in brand, media and digital communications services.
Visit www.iprospect.co.uk, follow @iprospectuk or e-mail at [email protected].