FewWords

FewWords

By FewWordsBusiness
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FewWords episodes

  • What’s Happening with Video Content in 2022

    According to the State of Digital Publishing, in 2022, video content will drive 65% of digital publishing! That’s a massive opportunity for publishers as well as creators to explore and monetize.

    What better way is there to understand the trends in video content than a veteran who’s been involved in innovating, growing, and scaling one of the largest video streaming platforms - Dailymotion. Coming with 19 years of experience and in-depth knowledge in the media industry, Antoine Nazaret will drop some knowledge bombs in today’s FewWords episode around:

    • Trends in video content and what is Dailymotion doing about these trends
    • How to monetize video content
    • How Dailymotion utilizes data to achieve business goals
    • Future of audio and podcasting solutions
    • Creator economy and link-in-bio solutions
    • 32 min
    • Transitioning and Growing as an Independent Creator

      Who should listen to this episode?

      Independent creators and aspiring creators who want to navigate growth and monetization.

      In this episode, we are joined by Simon Owens - a media and publishing veteran, who has moved on to become an independent creator in recent years. He brings with him a chest full of learnings and will be sharing them with everyone in today’s episode.

      The episode covers:

      • Simon’s experience with starting off and growing as a creator
      • How to evaluate creator platforms such as Patreon, Substack, and more?
      • Simon’s approach to monetization and revenue generation
      • How to transition from audio-only to video podcasts?
      • Simon’s opinions on web3, creator economy
      • 29 min
      • Identifying and Building a Niche Content Business

        This episode is perfect for those who are looking to start and grow their content (publishing or media) business because we are joined by David Arkin and Jed Williams - two media veterans and now co-founders of a niche content company called Checkout DFW. In this episode of FewWords, David and Jed share with us:

        • What is Checkout DFW?
        • How did they identify this niche, the need, and the gap in the market for such content?
        • What is their content strategy? How did they study their audience and segment them?
        • How do you use data? What metrics are you currently tracking to optimize content discoverability and content strategy?
        • How are they diversifying their product offering?
        • What are their growth plans?
        • Relocating can be challenging - identifying the right house, community, locality, medical services, schools, and every other necessity to support one’s lifestyle. But if you’re moving to North Dallas, you can ignore these worries because Checkout DFW has all the information.

          Started by David Arkin and Jed Williams, Checkout DFW is a first-of-its-kind real estate and local recommendations product that helps locals live more enjoyable lives.

          57 min
        • Reader revenue, Newsroom talent, Churn management, Quality content, Subscription traps

          In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off-platform, and also led their digital transformation, both in terms of strategy and newsroom organization, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. So today, Alan will elaborate on:

          - What was the impact of introducing subscriptions at The Times

          - How talent requirements have evolved in newsrooms in the last few years

          - How The Times managed churn when he was the Head of Digital

          - How newsrooms can drive the quality of their content

          - Opinion on subscription traps

          42 min
        • Origin Story of Sophi.io, Change Management in Newsrooms, and Subscription Fatigue

          So you've decided to go down the subscription road? Great! Whether you've already selected a paywall vendor or are still exploring vendors, you will soon face an inevitable challenge - change management! Implementing a paywall, managing change, building new processes, and enabling teams on them will eventually define the success of this implementation.

          In today's episode, we have Sonali Verma, Director of Business Development at Sophi.io, part of The Globe and Mail. She played a key role in building Sophi, ensuring its adoption at The Globe and Mail, and delivering enough success internally to warrant selling the platform to publishers worldwide. Sonali will talk about:

          • Sophi's origin story
          • Challenges faced in driving its adoption at The Globe and Mail
          • First-party data strategies and customer lifetime value
          • Subscription fatigue - a myth or reality
          • Keen to explore Sophi further, you can write to Sonali's team at [email protected]

            45 min
          • Building a High-Performing Content Creation Process

            In today’s information age, there is no bigger differentiator than quality content - this is especially true for creators and publishers whose business depends on it. But consistently churning out quality content requires a solid, well-oiled process. But what does such a process even look like? Listen to Sophia Solanki, CEO & Founder of Narrato share her thoughts on building a high-performance content creation process.

            26 min

          About FewWords

          From the publisher's feed

          From the company that is simplifying content monetization comes FewWords, a podcast by Fewcents for creators and publishers, bringing fresh perspectives on content production, distribution, and…