Sign up to save your podcasts
Or
Share FFR 006 - Using Content As Landing Pages
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
FFR 006 - Using Content As Landing Pages
- One of the biggest challenges for funnel marketers is how to minimise the wastage of ad spend they drive to their funnels
- A different way to approach this is instead of sending traffic to a standard landing page for a free offer... is to instead send traffic to highly valuable content first.
- The most obvious reason for doing this is you instantly provide value and build trust with cold audiences
- Providing the traffic is well targeted to the strategic content... the content piece can act as an excellent bridge page to significantly improve landing page conversions.
- And even those people who don’t take action on the content page to get to the landing page can easily be retargeted and followed up on.
- Let’s take a look at an excellent case study on PageWiz.com => https://www.pagewiz.com/blog/marketing-tools/sales-funnel-412-percent-increase
- Other things to consider here are you should get a lower cost per click by sending traffic to content, instead of a landing page... as that is what the ad networks really want.
- For cold traffic it’s a much better idea to focus on warming them up first and making a good first impression. It’s not as important for warm traffic... but it’s likely to also warm these people up even more.
View all episodes
By Scott Dudley- One of the biggest challenges for funnel marketers is how to minimise the wastage of ad spend they drive to their funnels
- A different way to approach this is instead of sending traffic to a standard landing page for a free offer... is to instead send traffic to highly valuable content first.
- The most obvious reason for doing this is you instantly provide value and build trust with cold audiences
- Providing the traffic is well targeted to the strategic content... the content piece can act as an excellent bridge page to significantly improve landing page conversions.
- And even those people who don’t take action on the content page to get to the landing page can easily be retargeted and followed up on.
- Let’s take a look at an excellent case study on PageWiz.com => https://www.pagewiz.com/blog/marketing-tools/sales-funnel-412-percent-increase
- Other things to consider here are you should get a lower cost per click by sending traffic to content, instead of a landing page... as that is what the ad networks really want.
- For cold traffic it’s a much better idea to focus on warming them up first and making a good first impression. It’s not as important for warm traffic... but it’s likely to also warm these people up even more.