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FFR014 - Understanding The Prospects Main Objections
- If I was to summarize the most important aspect of funnel optimization I would answer this by saying you need to understand the prospects main objections before doing anything else... in other words... find out what makes people who would be classed as your target audience NOT buy.
- What is it that frustrates and annoys them?
- Whilst you can definitely learn a lot from studying what your competitors are doing and performing A/B tests... the best place to start is by getting into the heads of your target audience and then running tests based on the data.
- Data driven decisions always end up being a lot more profitable than guesswork.
- Speaking of which, here’s an excellent case study from the Conversion Rate Experts that shows how they managed to lift conversion rates by over 400% for their client => https://conversion-rate-experts.com/voices-case-study/
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By Scott Dudley- If I was to summarize the most important aspect of funnel optimization I would answer this by saying you need to understand the prospects main objections before doing anything else... in other words... find out what makes people who would be classed as your target audience NOT buy.
- What is it that frustrates and annoys them?
- Whilst you can definitely learn a lot from studying what your competitors are doing and performing A/B tests... the best place to start is by getting into the heads of your target audience and then running tests based on the data.
- Data driven decisions always end up being a lot more profitable than guesswork.
- Speaking of which, here’s an excellent case study from the Conversion Rate Experts that shows how they managed to lift conversion rates by over 400% for their client => https://conversion-rate-experts.com/voices-case-study/