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FFR024 - Optimising Visual Hierarchy to Influence Visitor Actions
- When creating landing pages (or any type of page) where you want the user to take a specific action, it’s important to be focusing on conversion when designing a page.
- So called web-design is all focused on making pages look pretty and professional... but often what looks pretty and what converts better are two completely different things.
- I’m not saying you should deliberately make your pages look ugly, far from it, but the point is conversions are far more important than designing an attractive page.
- The concept that I’m going to introduce you to today is called “Visual Hierarchy”, and it is designed to help your page quickly get the attention of the visitor by placing certain items on the page more prominently than others.
- To show you an example of Visual Hierarchy let’s take a look at a case study that implemented this successfully to improve conversions => http://visualwebsiteoptimizer.com/split-testing-blog/improved-visual-hierarchy-increases-sales/
- Here’s another excellent article from the CXL blog that explains visual hierarchy in more detail => https://cxl.com/blog/visual-hierarchy/
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By Scott Dudley- When creating landing pages (or any type of page) where you want the user to take a specific action, it’s important to be focusing on conversion when designing a page.
- So called web-design is all focused on making pages look pretty and professional... but often what looks pretty and what converts better are two completely different things.
- I’m not saying you should deliberately make your pages look ugly, far from it, but the point is conversions are far more important than designing an attractive page.
- The concept that I’m going to introduce you to today is called “Visual Hierarchy”, and it is designed to help your page quickly get the attention of the visitor by placing certain items on the page more prominently than others.
- To show you an example of Visual Hierarchy let’s take a look at a case study that implemented this successfully to improve conversions => http://visualwebsiteoptimizer.com/split-testing-blog/improved-visual-hierarchy-increases-sales/
- Here’s another excellent article from the CXL blog that explains visual hierarchy in more detail => https://cxl.com/blog/visual-hierarchy/