In Russell Brunson’s book, Dot Com Secrets, he talks about the importance of creating a Value Ladder for your business before even thinking about creating any funnels.
And once you understand the purpose of a value ladder, it’s clear why you should not just be offering one product or service.
In Russell Brunson’s book, Dot Com Secrets, he talks about the importance of creating a Value Ladder for your business before even thinking about creating any funnels.
And once you understand the purpose of a value ladder, it’s clear why you should not just be offering one product or service.