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FFR048 - The Three Core Funnels
- Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.
- This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and how by following basic fundamentals you can succeed by using a combination of these 3 funnels as well.
- So these 3 funnels tie in perfectly with the concept of the value ladder that Russell talks about in Dot Com Secrets.
- So to keep things simple he refers to a value ladder that has 3 steps, one for cold traffic, one for warm traffic and one for hot traffic.
- The cold traffic gets sent to a tripwire funnel, the warm traffic gets sent to a webinar funnel, and finally the hot traffic gets sent to a high ticket funnel.
- So let’s take a dive into these 3 funnels and how they work like magic together by using what Russell calls “stacking”.
- Tripwire funnel ($7 - $300) - importance of ACV and breaking even
- Webinar funnel ($300 - $3,000)
- High Ticket Funnel (3,000 +)
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By Scott Dudley- Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.
- This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and how by following basic fundamentals you can succeed by using a combination of these 3 funnels as well.
- So these 3 funnels tie in perfectly with the concept of the value ladder that Russell talks about in Dot Com Secrets.
- So to keep things simple he refers to a value ladder that has 3 steps, one for cold traffic, one for warm traffic and one for hot traffic.
- The cold traffic gets sent to a tripwire funnel, the warm traffic gets sent to a webinar funnel, and finally the hot traffic gets sent to a high ticket funnel.
- So let’s take a dive into these 3 funnels and how they work like magic together by using what Russell calls “stacking”.
- Tripwire funnel ($7 - $300) - importance of ACV and breaking even
- Webinar funnel ($300 - $3,000)
- High Ticket Funnel (3,000 +)