Funnel Fella Radio With Scott Dudley

FFR050 - The Five Step Otimization Plan


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  • Today I’m going to summarize the simple 5 step approach to optimization that Dan Siroker and Pete Koomen provide in their book, “A/B Testing”. 

 

  • Step 1: Define Success

 

  • Step 2: Identify Bottlenecks

 

  • Step 3: Construct A Hypothesis

 

  • Step 4: Prioritize

 

  • Step 5: Test



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Funnel Fella Radio With Scott DudleyBy Scott Dudley