In this episode I interview Abbi Perets, who is based in Israel. She’s a freelance copywriter who works with some of the world’s biggest companies. Abbi also has her own brand called Successful Freelance Mom, that was created to help fellow moms launch a freelance writing career. (www.successfulfreelancemom.com).

During the interview we discuss the two most important things that copywriters MUST do to succeed, the most common mistakes that copywriters make, and lots of other great tips she's learned from working with top-end clients.