In this episode I interview Dee Acosta, who is based in the Greater Boston Area. He’s a trusted advisor to B2B Marketers, a proven growth driver and in his own words… “like Batman, but for sales and marketing". (www.visualizeroi.com and www.aberdeen.com)

During the interview we discuss how powerful behavioral-based marketing and intent-targeted media are, the unfair advantages of having the right data to target prospects effectively, and how to communicate value effectively so you can easily seal the deal.

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