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FFS - Insights from Liz (DiStefano Concrete Coatings)
In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
— a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.
Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.
🔥 Highlights in this conversation:
Why “never half-ass two things, whole-ass one thing” became her leadership motto
What it’s really like being a woman leader in construction & remodeling
How she turned COVID shutdowns into an opportunity to grow coatings while others stalled
The blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”
How DiStefano’s culture is so strong their sales reps quote the core values to each other in texts
Why continuous improvement (1% better every day) matters more than chasing perfection
👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings
for the incredible work they’re doing with Penntek Concrete Coatings.
———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com
💼 Want to work with us or sponsor the show?
Reach out to: [email protected]
🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640
Reach out to Matt: [email protected]
🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.
Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/
Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow
Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/
Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow
View all episodes
By Powrful MediaIn this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
— a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.
Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.
🔥 Highlights in this conversation:
Why “never half-ass two things, whole-ass one thing” became her leadership motto
What it’s really like being a woman leader in construction & remodeling
How she turned COVID shutdowns into an opportunity to grow coatings while others stalled
The blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”
How DiStefano’s culture is so strong their sales reps quote the core values to each other in texts
Why continuous improvement (1% better every day) matters more than chasing perfection
👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings
for the incredible work they’re doing with Penntek Concrete Coatings.
———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com
💼 Want to work with us or sponsor the show?
Reach out to: [email protected]
🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640
Reach out to Matt: [email protected]
🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.
Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/
Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow
Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/
Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow