Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business.

From coaching sales reps to leading teams, they share practical ways to make your goals repeatable, measurable, and attainable — and how to keep the momentum going even when life gets messy. You’ll also hear real-world examples of how small, consistent wins compound into big results.

Whether you’re leading a team, running a business, or just trying to finish the year strong, this conversation will help you set goals that mean something — and stick to them long enough to see results.

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