In today’s business world having a good marketing plan is critical. Whether that plan develops campaigns to run on a digital platform or a more tradition avenue, having a focused message is important.
The ability to track your return on investment is just as important as the campaign itself. Tracking your findings can help tailor future campaigns and give you a clear message of what is working and what isn’t.
In this week’s Law Talk podcast lawyers Clay Williams and Tanvir Gill welcome James Shaw the owner of Twin Creek Media Inc, a local company that is also the marketing team for FH&P Lawyers. Our hosts talk with James about good practices, but also what a company can and can not do legally when it comes to marketing their business.