Fiction and Copy Decoded

In this episode, I slip in a few more mentions of commercials I thought were cool, as well as a couple words on a guy I thought did something pretty brave way back when...plus I talk about my "mind opening up" type feeling.

In this episode, I talk about the shortest commercials I'd seen up to this point in the 2014 Super Bowl lineup, and what you can learn from them (and a regular dude some marketers called Ian, or maybe not).

In this episode, I chat about a commercial that wasn't effective for me, for some reason. Yep, sometimes it's hard to liven up what many consider a boring subject, but transitioning and following through on your points will take someone far--if they actually do it.

In this episode, I chat about the Transporter movie a bit (because of a commercial the character was in), as well as another commercial that boiled down (at least for me) the nature of the internet.

This episode is about Super Bowl 48 (and winter, marketing, and what-have-ya). I hope you enjoy (and forgive me for talking about the Super Bowl in late August).

In this episode, I talk about the ends of months, goals, pivots, and a lot more...not to mention talking now about an event that won't be for another 6 months or so.

In this episode, I talk about a Facebook comment I took way out of context, and how you can use what I went through in your business, fiction, and other endeavors (at least as far as a study of human behavior will catapult you).

In this episode, I chat about a friend and how planning can be used in different ways.

In this episode, I chat about snacks in business--or in hotel minibars in this instance. All based on an article from 2014 that I'd read that got my wheels turning about USP.

In this episode, I chat about USP (unique selling proposition) and how you can use it in a couple different ways--even if you're a fiction writer.