Field & Garden

In my experience, most employee issues can be avoided. An employer's insufficient training, follow up, support, and lack of expectations can set employees up to fail. Going through some steps and thought processes before jumping into hiring can help avoid many of the problems associated with employing others in your business. Having a process for hiring and creating a culture leads to the best crew ever! Links & Mentions On-Demand Workshop: Preparing to Sell to Florists with Ellen Frost On-Demand Workshop: Collectives 101 with Amelia Ihlo *NEW* Live Shopping Show App: In the iOS App Store In Google Play Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

In this recent Clubhouse chat Lisa talks about the wonderful world of Cosmos! She covers common questions about how to grow them, details about the varieties she's currently growing, and the very important topics of harvesting and post-harvest handling. Cosmos are a late-season tender annual and they come in lots of fun colors! We hope you enjoy this chat and consider giving cosmos a spot in your garden or cut-flower field. Links & Mentions *NEW* Live Shopping Show App: In the iOS App Store In Google Play Cosmos Seeds in the TGW Online Store Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW's Facebook Group: The Flower Farmer Show Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

In this recent Clubhouse chat Lisa talks with special guest Ellen Frost about her brand new on-demand workshop called Preparing to Sell to Florists. Ellen's workshop shares her best tips distilled from fifteen years of experience purchasing locally-grown flowers for her design studio work. Ellen also shares some current state-of-the-industry news and answers audience questions.

Links & Mentions

Podcast: #151: Florist Sales: The Untapped Market

*Available NOW* Ellen's on-demand workshop: Preparing to Sell to Florists

Join the waitlist for Ellen's annual online course: Growing your Business with Local Flower Sourcing

Connect with Ellen Frost of Local Color Flowers: Website Facebook Instagram

Sign up to receive our weekly Farm News!

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

This is Lisa's most played and downloaded podcast episode so far, and with good reason. Lisa shares a sweet story of how she first got started growing flowers, and the joy it brought to her as well as her friends and family. In her own words: "It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden... Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others." Flower friends, this one is definitely worth another listen!

Links & Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

This is a very special edition of Bug Talk! For this episode, Lisa and Rhonda are joined by author and fellow "bug-hugger" Jessica Walliser. They talk about beneficial insects as well as the food chain and ecosystem that exists in your garden, both large and small scale. Did you know that less than 1% of all insects in the world are actually considered "pests" to humans and our crops? Lisa, Rhonda and Jessica encourage you to be an observer in your growing space, appreciate the value that these creatures bring to your world, and strive to manage your space in a way that provides habitat for them. Jessica's books provide the roadmap for learning to identify insects and learning what to grow to bring them into your garden.

Links & Mentions

Sign up to receive our weekly Farm News!

Book: Good Bug, Bad Bug

Book: Attracting Beneficial Bugs to Your Garden

More at: Savvygardening.com

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Are you growing basil to use in your cut flower bouquets? If not, you should be! In this recent Clubhouse chat Lisa talks about how she got started growing basil, why and how to grow it, her favorite variety, and the very important topics of harvesting and post-harvest handling.

Links & Mentions

Book: The Flower Farmer by Lynn Byczynski

TGW Blog: Basil for the Big Win

Lisa's All-Time Favorite: Mrs Burns Lemon Basil

Post-Harvest Treatment Options: CVBN Tablets, Quick Dip

Join TGW's Facebook Groups:

The Flower Farmer Show

Florist-Farmer Connection

Sign up to receive our weekly Farm News!

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Dreaming big can lead to tackling those big dreams, but also getting lost in the weeds along the way. No one knows better how to get lost than me. I continually have to remind myself to reset. To stick with: being consistent, to follow through, and think about strategy. It is not easy for any of us. Remember that the overwhelm we may be experiencing is exactly what we worked for, right?

Links & Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

New On-Demand Workshops from The Gardener's Workshop:

Preparing to Sell to Florists with Ellen Frost

Collectives 101 with Amelia Ihlo

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been thinking about offering your flowers to florists, you should check it out!

Links & Mentions

Connect with Ellen on Instagram: Local Color Flowers Florist Buying Local Flowers

Check out Ellen's NEW on-demand workshop: Preparing to Sell to Florists

Learn about Ellen's annual 6-week Online School: Growing Your Business with Local Flower Sourcing

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Are you doing what it takes to get your flowers sold? In this recent Clubhouse chat Lisa talks about the business of flower sales and how you can manage to start selling to florists, grocery stores, etc. She also discusses a way of selling that is gaining popularity, outlined in our new on-demand workshop from instructor Amelia Ihlo of Rooted Farmers, which is called Collectives 101.

Links & Mentions

Want to know more about selling flowers through Collectives? Check out our on-demand course: Collectives 101

Sign up to receive our weekly Farm News!

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

It's easy to be discouraged when we maybe experiencing: exhaustion, crazy heat or rain or cold, flat sales, broken equipment, or maybe a mean comment about your business. Friends, all of the above mentioned are a part of being in business. We must learn how to thrive not just survive these situations. We are the only ones that have the ability and the choice to choose to thrive in place of suffering. Try my suggestion of taking some quiet hours alone and imagine what you truly want your business to be in 5 years. Then start running it and making decisions as if it is already so. I hope this helps— Lisa

Links & Mentions:

Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

Want to try our new Live Shopping app? Check it out here! iOS App. Android App

Check out our on-demand online courses (including Collectives and No-Till as mentioned in this episode)

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!