Field & Garden

Friends, Lynn Byczynski's book, The Flower Farmer is what redirected my life path. While Lynn and I have come to be friends through the years, it was a surreal moment to chat with her about the book that changed everything for me.

I also loved hearing about her other major contribution to the farming world, founding Growing For Market over 30 years ago. It is a magazine for farmers by farmers and also played a key role in forming me as a flower farmer. One of Lynn's longtime passions has been growing delicious food. It wasn't surprising to learn that Lynn's family's business has become the USA distributor of the Seeds From Italy line of seeds.

Mentions:

Seeds From Italy, include Lynn's Blog, vegetable and flower seeds, tools, and books. Connect: Instagram

Dee Hall of Mermaid City Flowers: Instagram, Website, and the group Black Flower Farmers

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

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Hello and welcome to the Field & Garden podcast! I'm Jessi Graven with The Gardener's Workshop. Today I'd like to share some clips from an interview that Lisa recently did on The Urban Farm Podcast with host Greg Peterson. Here they discussed Lisa's book Vegetables Love Flowers and also covered topics such as beneficial insects & creatures, the importance of native plants, succession planting, and starting a 3-season cut-flower garden in your vegetable patch. I hope you enjoy!

Mentions & Links:

The Urban Farm Podcast with Host Greg Peterson

Lisa Mason Ziegler's book, Vegetables Love Flowers

Jessica Walliser's book, Attracting Beneficial Bugs to Your Garden

Doug Tallamy's book, Bringing Nature Home

Online Courses from The Gardener's Workshop

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

We are so hard on ourselves when we hit a wall or fail. I've found that the reality so often for me is that my expectations weren't based on any facts or experiences, just hopes, and dreams. No wonder it didn't work out! Stepping back and rethinking the process can change it all. Hopes + Dreams + Experience + Knowledge = a smoother and straighter road to success. I hope this episode meets you where you are, encourages you, lets you know you are not alone, and sows the seeds of hope that there is another way. Mentions: Request the webinar: What It Takes To Be A Flower Farmer Sunny Meadows Flower Farm: Instagram Website Flower Farming School Online: The Basics, Annual Crops, Marketing, and More with Lisa Mason Ziegler Flower Farming School Online: Bulbs, Perennials, Woodies, and More with Dave Dowling I hope you enjoy this episode. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist. Jennie shares the changes to the way she farms and to her business -- all-natural evolution to staying relevant and successful. Join us for a candid chat. Mentions: Connect with Jennie: Love n' Fresh Flowers Website Instagram Pinterest No-Till Flowers Podcast Jennie's courses: Making Workshops Work for You Farmer-Florist School Online: The Wedding Process Your host Lisa Mason Ziegler The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Hello and welcome to the Field & Garden podcast! I'm Jessi Graven from The Gardener's Workshop. Today I'd like to share a chat between Jennie Love of Love 'n Fresh Flowers & Ellen Frost of Local Color Flowers, in which they discuss their top books for flower farming, floristry, and business. As you may know, both Jennie & Ellen are online course instructors for The Gardener's Workshop, but they're also good friends on top of that. In 2020 Jennie hosted this chat with Ellen on Instagram Live and then shared it with us, so we hope you enjoy! Jennie's Full Book List Read more about Jennie Love, Love 'n Fresh Flowers and her online course here. Ellen's Full Book List Read more about Ellen Frost, Local Color Flowers, and her online course here. Thank you everyone for joining me here on The Field & Garden Podcast, I'm Jessi Graven with The Gardener's Workshop and I hope you have a great day!

Friends, I don't know if anyone has noticed it yet, but I have been trying to bring to the forefront that farming is the root of many good things. This episode with Andrew Mefferd of Growing For Market is another example of the many opportunities that farming affords us. There are many roads less traveled from the farming world that may be a fit for you too. I came to know Andrew after reading his book, The Organic No-Till Farming Revolution, and through his taking over Growing For Market magazine. Take a listen to see how being a plant nerd led Andrew to farming and with journalism in his past, Andrew, in his words, now has a hand in advancing the state of local farming. Mentions: Request a free digital or print copy from the Growing For Market magazine. Subscribe with a 25% discount code: Workshop Find Andrew's books HERE. I hope you enjoy this episode. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Warning friends, this is an episode that may change the way you garden, farm, and view it all.

Meet Rhonda Graves the warehouse manager here at The Gardener's Workshop. But more importantly, Rhonda has a passion (truthfully an obsession) for all that is happening out in the garden, and friends you won't believe what is going on out there. Rhonda is a lifelong gardener, an active master gardener, and a master naturalist.

Did you know that the good beneficial bugs in the world outnumber the bad pest bugs by a longshot?

Rhonda and I are sharing our experiences encouraging the good bugs to combat the bad pest bugs. When invited to the garden and kept happy, beneficial insects will do the heavy lifting on pest control.

We want to whet your appetite, share some of the resources we use with the hope that it will inspire you to step away from pesticides. Join us to give a hand to what is going on just outside your backdoor.

Mentions:

Jessica Walliser's books: Attracting Beneficial Bugs To Your Garden and Good Bug Bad Bug

Doug Tallemy's book: Bringing Nature Home

Mary Gardiner's book: Good Garden Bugs

Xerces Resources

Xerces book: Farming For Beneficial Insects

Lisa's book: Vegetables Love Flowers

We hope this episode helps you.

Lisa & Rhonda

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Hello and welcome to the Field & Garden podcast! I'm Jessi Graven from The Gardener's Workshop. Today I'd like to present a conversation between Lisa Mason Ziegler and Dave Dowling from 2019 in which they tackle some of the most common challenges that people face while working to become a flower farmer. There are also some great stories in here about when Lisa and Dave were first starting their flower farming journeys, so I hope you enjoy!

Challenges mentioned: Lack of Experience, No Cooler, No Acreage, No Greenhouse or Hoophouse, No Money, No Delivery Vehicle, No Tractor, Nowhere to sell flowers nearby, No Hired Help, Too Old, Single Parent

Lisa & Dave explain how we can overcome these challenges to achieve our flower farming dreams!

Mentions:

Lisa Ziegler's Online Course: Join the Waitlist

Dave Dowling's Online Course: Join the Waitlist

Available Now: On-Demand Online Workshops

Connect with Lisa on Social Media

Thank you for joining me here The Field & Garden Podcast, I'm Jessi Graven with The Gardener's Workshop and I hope you have a great day!

A part of building a successful long-haul business is not putting all your eggs into one basket. Adding workshops and experiences to your business may be the perfect profitable next step.

Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the ups and downs, the how-to and how-not-to add workshops to your businesses lineup. Jennie has years of workshop experience on her farm and taking her workshops on the road.

Mentions:

Connect with Jennie: Love n' Fresh Flowers Website Instagram Pinterest No-Till Flowers Podcast

Jennie's courses: Making Workshops Work for You Farmer-Florist School Online: The Wedding Process

Your host Lisa Mason Ziegler

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

Welcome to the Field & Garden podcast, I'm Jessi Graven from The Gardener's Workshop. Today I have for you some excerpts from Lisa's recent Clubhouse chat with Jonathan & Megan Leiss of Spring Forth Farm. During this conversation, Jonathan & Megan discuss their recent business changes, farming with young children, answer audience questions, and offer a brief description of their on-demand online workshop, The No-Till Micro-Scale Flower Farm. For more details and to purchase the course, visit their course page.

Discover Spring Forth Farm: Facebook, Instagram, Website

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats!

Thank you for joining me here on another episode of The Field & Garden Podcast, I'm Jessi Graven with The Gardener's Workshop and I hope you have a great day!