This is the 1st half of a long - but wonderfully engaging conversation with George Kao. We talk about what "Authentic Marketing" is, showing up "in service", and what it looks like when you are in the process of developing your "authentic" business.

Listen in as Jeff talks about how knowing his Big WHY helped him cut to the core of his mission to impact the lives of Vets and teach Drag Racers get sponsorships!

Dr. Christine Li's mission is to make sure everyone knows procrastination is a fixable thing. once you know what your resistance is about and what your plans for the future are you can begin to fulfill your potential at the highest level. Ant this is why Dr. Li created her website and her membership

How Mary made a conscious decision to focus on personal values to move away from perfectionism, and towards creating connections. Those authentic connections allowed for creating space for building relationships and revealing opportunities.

Lattice talks about how she fast-tracked her success by investing in mentors and healing her money mindset wounds from the past. Realizing that she was worthy of wealth, and matching that with effort was key in reaching the level of success she envisioned.

Carlee talks about what it means to have a real business, and how being vulnerable and visible attracts the clients who resonate with your message. Telling your story, and owning your experience and expertise is a powerful combination that creates connection with your clients.

Ash shares the mindset shift that changed the way he thought about sales and business that transformed his bottom line. Listen to find out the unexpected way he learned about creating win/wins, and powerful customer service.