In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in. We’re going to be focusing on food and beverage product testing, and covering off how to make a decision between home use and CLT testing, and four important factors to plan for before you field. 

In this episode, we’re covering an introduction to Concept Testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.

In this episode, we’re covering an introduction to Creative Testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.