In this episode, we chat with Dr. John C Besley, a professor of Public Relations at Michigan State University. From understanding what science communication is truly about to acknowledging blind spots in our conservation communication practices. During our discussion, we explored the minimal differences between normal communication and science communication, and how embracing more traditional communication roles and systems would help our marketing efforts. From advice for science communicators looking to advance in the field to where he thinks we went wrong in messaging practices, Dr.Besley provides valuable insights and keys to success for those in the field. 

Learn More about Dr.Besley’s work: 

https://comartsci.msu.edu/our-people/john-c-besley 

Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement  

https://us.amazon.com/Strategic-Science-Communication-Objectives-Engagement-ebook/dp/B09QNSGDTY?ref_=ast_author_dp&th=1&psc=1  

Edited and Produced by Kennedy Mayfield-Smith 

Music: Podcast theme music by transistor.fm