Every producer knows the drill: the same acreage, yields, and practices typed into a different form for every lender, program, and buyer — year after year. Jayce Hafner, CEO of FarmRaise, joins us to talk about why that redundancy is costing the ag economy real money, and what she's building to fix it.

We dig into FarmRaise's "Farm Data Passport," a system designed to let farmers enter their data once, own it outright, and choose exactly who gets access to it, whether that's an FSA office, a lender, a CPG supply chain, or a certifier. Jayce explains why she thinks of it as a passport (not just a database), how FarmRaise is threading the needle between "system of record" and "just another silo," and where AI fits into a future where more producers are building their own farm management tools from scratch.

We also talk about the real-dollar cost of manual data collection across supply chains, how the new 45Z clean fuel credit is already putting FarmRaise's infrastructure to work, and what Jayce thinks compliance and reporting could look like five years from now — for the 60-year-old producer still working off paper as much as the 30-year-old who just inherited the operation.

Plus: county fair traditions, red ribbons and redemption

We’re back after a busy season, and this episode is packed.

Morgan and Isabelle catch up on how harvest wrapped up, what the weather has been throwing at farmers lately, and the holiday treats they’re already planning to bake.

We discuss why now is a critical moment for agricultural lenders.

We break down how FarmRaise Tracks is helping banks save time on loan processing, strengthen relationships with farm customers, and improve customer satisfaction scores that matter when year-end evaluations and bonuses roll around. We also share how bulk FarmRaise Tracks memberships create better retention, cleaner financial data, and smoother lending conversations across the board.

You’ll hear about our partnership with BTC Bank, new features targeted for loan officers, and our new ag lender training course designed to get lending teams up and running fast.

If you’re an agricultural lender looking to support your customers, streamline your workflow, and head into the new year with better numbers and fewer headaches, this episode is for you.

If you're a farmer or rancher who wants your bank or credit union to cover your FarmRaise Tracks member, reach out with your lender's information, and we are more than happy to start the conversation!

Tax season is finally behind us — so what went right, and what could make next year easier? Morgan shares common farm finance struggles she saw (and a few wins too). We’ll swap stories, play a round of “Deduction or Distraction?”, and share quick tips to keep you ahead of the game.

Be sure to follow us on social media to stay updated! Like, subscribe, and rate the podcast to help us reach more listeners! If you have any topic suggestions, comment below or send us a message at [email protected]!

Ready to level up your farm finances? Sign up for FarmRaise Premium with 20% off using our exclusive podcast code F2F20

Welcome to the very first episode of Fields to Finances! 🎉

In this debut episode, your hosts Morgan and Isabelle introduce themselves, share their backgrounds in agriculture and farm finance, and talk about what inspired them to launch this podcast. From walking fields to walking farmers through financial decisions, they’ve seen it all—and now they’re bringing those insights straight to your ears.

Tune in to hear what you can expect from future episodes, including conversations with farmers, ag professionals, and finance experts who are changing the game in rural America.

👉 Be sure to follow us on social media to stay updated!

👍 Like, subscribe, and rate the podcast to help us reach more listeners.

And if you’re ready to take your farm finances to the next level, use code F2F20 for 20% off FarmRaise Premium (Note: This offer does not apply to FarmRaise Payroll or Financial Planning services).

Thank you so much for listening—we’re just getting started!