Gilbert Bita hosts an insightful conversation on American soccer culture with Steve Hawthorne, co-owner of United City FC, and Coach Tarzan. Together, they reflect on United City FC’s five-year journey, its commitment to a non-pay-to-play model, and the respect earned from players. The episode dives into the challenges of promotion and relegation in the U.S., critiques the profit-driven focus of NWSL and USL, and explores the impact of the US Open Cup and the potential for a women’s edition. Comparing U.S. and English soccer cultures, the guests highlight differences in community support, club management, and player development pathways. They advocate for passion over profit, free access to the game, and stronger support for grassroots clubs to grow the sport authentically.