Fierce Lab

Encore release from 2020. 

Cate Luzio spent over 15 years in corporate banking and during that time she observed a lot of women's careers stalling - not from a lack of desire to advance but from a lack of knowledge and resources to help them advance.  As Cate learned to navigate networking, new skill development and speaking up for opportunities, others - both men and women - took notice and sought out her guidance.  Before long Cate realized she had a desire to do more; to share what she knew with more women across many industries, not just banking.  Enter her launch of Luminary, a collaboration hub for women-identified who are passionate about professional development and expanding their networks.  Just over a year in and Luminary has recruited the support of major businesses including Unilever, WW (formally Weight Watchers), JP Morgan and Goldman Sachs, to name a few.

In late February of 2020 I sat down with Cate in her New York location to chat all things women and career advancement.  Some questions we tackled for this episode include: What are the building blocks for advancement? How can women help one another succeed? Why is it imperative women get comfortable raising their hand for new opportunities, even if they don't have the experience? And my personal favorite, why must women start talking openly about money?

In mid March of 2020, with the outbreak of COVID-19, Cate was forced to pivot Luminary to a fully virtual/digital hub.  She and her team took the challenge head on and have excelled.  If you're a woman looking for resources to help you grow your career, this podcast points you in the right direction. To learn more about Cate and Luminary, visit www.Luminary-NYC.com.

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On this episode of Fierce Lab, Tara talks to Nicholle Overkamp, a personal financial expert and business coach who runs the Wilcox Financial Group, which focuses on financial planning, and PowHERhouse Money Coaching, which focuses on financial coaching. She aims to help women develop positive money mindsets and get started or level up in financial planning and investing. In this episode, Nicholle discusses common reasons women feel apprehensive when it comes to financial decision-making and how to get started with planning and investing.

Nicholle’s work as a financial expert and business coach

Nicholle runs two separate companies — one for financial planning and one for financial coaching. The Wilcox Financial Group is a space for women to receive financial advice, help, and information in an understanding environment. She likens her other company, PowHERhouse Money Coaching, to a bootcamp for money and preparing for financial planning, with a focus on bettering women’s money mindsets. Their services help women become more comfortable with money by breaking down barriers and mitigating anxiety so they can take their finances to the next level.

Common barriers to financial planning

Nicholle says the biggest barriers are fear of being judged, the shame of thinking they should know more than they do, and procrastination due to anxiety and fear of the unknown. Women have also expressed that they sometimes aren’t sure where to seek help or don’t think the help they need exists.

Getting started

Nicholle offers advice for women who are getting started with financial planning. First, take inventory of what you want and what your goals are. From there, you can reverse engineer what to do and how long it will take to achieve those goals. If you don’t have any particular goals in mind, consider what you don’t want; some unrealized goals will probably come to mind. If you aren’t ready to start investing, look into your cash flow, and examine if you are being intentional with your spending. Nicholle stresses the importance of both having emergency reserve savings and simply getting started, even if it's with only a little bit of money.

Money mantras

Having a positive mindset about money is imperative. It's important to recognize the reasons behind a negative (or scarcity) mindset, as self-awareness is empowering. Money mantras are personal, based on what you want to achieve, and should be repeated daily. Nicholle gives some examples including, “I am worthy of receiving money,” and, “I am worthy of keeping money.” Tara also shares her own money mantras.

Listener questions

Tara asked listeners for their financial questions. They include topics like what to do if your employer doesn’t offer a retirement plan, but you still want to contribute; what should come first, paying down debt or saving;  and where to get started with investing once you have an emergency fund and some savings set aside.

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On this episode of Fierce Lab, Tara talks with Keely Cat-Wells, an entrepreneur and disability advocate who founded C Talent, a talent agency that represents deaf and disabled artists, athletes, and influencers. Keely is also on Forbes 30 under 30 and the advisory board of Lady Gaga’s Born This Way Foundation. In their conversation, Keely discusses taking risks, handling pushback, the issues of ableism, and her inspiration for founding C Talent. She also talks about invisible disabilities, disclosure, and her mission to eliminate section 14(c) of the Fair Labor Standards Act, which allows companies to pay people with disabilities a subminimum wage.

Keely’s background and founding C Talent

When Keely was 17, she became disabled. After an extended hospital stay, she realized the world was no longer built with her in mind. Keely, a former dancer, began representing talent and moved to LA. At one point, she lost a job because of ableism, defined as the discrimination or prejudice against disabled people. This inspired her to found C Talent, a talent management company that represents high-profile deaf and disabled artists, athletes, and influencers, with the goal of normalizing disabled people as experts in subjects beyond disability.

Taking risk

Though Keely says her move to LA was a huge risk, she said she had nothing else to lose. As a result, Keely is more calculated in taking risks; when you know what you want, where you want to go, and what has happened in the past, you are better prepared for all the possible outcomes.

Handling pushback

Keely wishes that she initially would have been more aware that not everyone would agree with her goal of making sizable change. She's still learning how to better handle conflict and people that challenge her, including those who have made comments denying her identity by assuming she is making up her experiences of being disabled. Keely hopes that people will learn to better embrace the needs of others and be less quick to judge. C Talent is working with talent to create roles and campaigns and pitching ideas to big brands and companies. Even though some companies have a Diversity, Equity, and Inclusion team, often only 2% of the team include disability in their agenda.

Invisible disabilities

Keely and Tara also talk about invisible disabilities and the difficulty and importance of disclosure. Keely says that disclosing an invisible disability can be a big and scary conversation, but invisible disabilities should be recognized and properly accommodated so that people can achieve their full potential. Employers should be encouraged to ask all employees about their access requirements and establish more inclusive environments.

Section 14(c) from the Fair Labor Standards Act

Keely is working to raise awareness and challenge section 14(c) of the Fair Labor Standards Act, which allows companies to pay disabled people a subminimum wage. She states that due to 14(c), currently 300,000 Americans are legally being paid $3 an hour or less. She aims to eliminate this policy and to achieve equity in employment.

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On this episode of Fierce Lab, Tara talks with Kathy Hines who is the Chief Marketing Officer of Dickies. Dickies’ is a 100-year-old brand, and their purpose is to champion the dignity of work. Kathy held several international positions for the VF corporation before transitioning to her role as the CMO.  Kathy and Tara discuss personal responsibilities and creating a level playing field for all workers. Kathy also talks about taking jumps, rather than risks, how her international work has shaped her career, as well as the characteristics of leadership and the role of mentorship.

Dickies and Kathy’s role as CMO

Kathy describes the brand as humble and says that it represents people who are willing to roll up their sleeves, have grit, and are hard workers. The brand has been adopted by sub-communities such as the skate community, low-rider community, and musicians as it can serve as a blank pallet that can be personalized. Kathy discusses her international work experience for VF before moving to Texas and becoming the CMO at Dickies. As CMO, she is responsible for global marketing and has teams in North America, Shanghai, and Switzerland. 

Risks vs. Jumps

Kathy says she doesn’t consider anything as risky but rather thinks of moves or decisions as jumps. She describes risks as coming from a negative mindset, whereas jumps are seen as positive with forward momentum. With a risk, you consider what can go wrong, but Kathy prefers to think about what might go right. Kathy also talks about regrets and says she doesn’t have any as everything she’s done has fueled learning. Regret implies wishing that she hadn’t made the choice, but all her choices have led to a new or different place, and she has learned and grown from everything.

The Characteristics of Leaders

To be a leader, Kathy says you should have a heightened sense of self-awareness and empathy and that showing up with honesty and authenticity is important. Kathy tells us she is at her best when she’s 100% herself.  Good leaders support and lift those around them; doing this will only serve you well. Also, Kathy discusses focusing on being exceptional at what you currently do and not being too focused on advancing to the next position – those that are exceptional in their current position will advance.

Mentorship and making friends everywhere

Kathy has had formal mentors, but she says that the real impact has come not through a formal mentor role, but from individuals that she has a strong connection to, including bosses and peers. Throughout her career, Kathy has had people who love and support her and lift her up, and she tries to do this for others as well. For her, being a mentor happens organically. She tells us how she makes friends everywhere and has a genuine curiosity to connect with people and learn about different things. 

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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LaShae Baskin is Principal and Managing Director of the Austin office of Huckabee, an architecture firm. On this episode of Fierce Lab, LaShae tells us about the risks she's taken in her career journey, offering advice on "finding the gaps" to add value and planning for problems before they come fires.  She also offers her experience and tried-and-true tips to become a successful leader.  LaShae also shares how and why she's become a relentless advocate for her son and all children, leading her to her career at Huckabee.

LaShae’s career journey and some advice

Lashae started her career in hospitality design, which provided her with a design mindset that she values today and taught her about how a person interacts with a space. In 2008, with the Great Recession, the hospitality industry was hard hit, and LaShae was forced to pivot and began her retail journey. She tells us that when facing a stumble, it is okay to be scared and to not have all the answers, and stumbles provide learning opportunities. LaShae says it is important to learn to have thick skin, be adaptable, and to know what you are great at and to recognize what you don’t know. 

Finding the gaps and planning for fires

Growing up, LaShae was taught to find more efficient ways to accomplish something, and later, she received valuable advice from a mentor who told that if she wants to grow and develop, she should "find the gaps" and solve them. In this episode she teaches us how we can do the same. In solving gaps, you look for ways to work smarter, not harder. LaShae also discusses finding problems before they become fires, which is a valuable skill to any company anywhere. 

Leadership

LaShae offers her guidance for becoming the leader people want to follow, not one that they are forced to. She believes good leaders build good followers, but great leaders build better leaders. Being a successful leader means showing up every day and creating leaders that are better than you.  To help grow leaders, LaShae teaches how to organize thoughts and speak with brevity. She tells us that as a leader, it is okay to not have all the answers, and that it is important to know when it is time to lead and when it is time to push someone else forward.

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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Andrea Paris is an attorney who has implemented a daily meditation practice into her life. She discusses with Tara what led to her adopting this practice, including the role that the pandemic played. Andrea describes how mediation is a practice of letting go rather than of achieving emptiness in your mind. She gives us tips for getting started and covers the benefits of mediation . At the end of the conversation, Andrea shares her plans for attending a 10-day silent retreat.

Andrea’s background and why she started practicing meditation

Andrea grew up in Thailand and discusses the disparities and events she witnessed and how those led to her to practicing law. She tells us about the stress that can come with litigation and how meditation can serve as a tool to help deal with work life and how meditation has made her both a happier lawyer and a happier person. 

Changing your perception of meditation

When thinking of mediation, many people may have the preconception that the goal of mediation is to get to a point of emptiness in one’s mind. However, Andrea encourages us to reframe it as a practice of letting go. Andrea describes the mind as a house, with repetitive thoughts gathering like dust, and mediation is the practice of clearing it out. 

How to start

Getting started with mediation takes just one breath. First, you can practice giving yourself space and you can try to create a habit – it can be when waiting for your coffee to brew in the morning or anytime you have a moment to yourself. Andrea talks us through taking one intentional breath and recognizes how such a small thing can make a big difference.  She suggests the technique of heart-centered breathing and describes the practice of loving kindness.  Meditation can either be guided or self-guided, and there are several apps that you can use including Headspace and Calm.

The benefits of mediation

Our brains are wired to notice the negative more than the positive, and as such, it is important to take time to acknowledge and soak in moments of positivity – this can have a snowball effect. Andrea says mediation is like a mental muscle, and the more you work at it, the easier it gets and the faster you can get to the place of not getting distracted by your own thoughts. For Andrea, mediation has altered her emotional baseline; she is calmer and it takes more to phase her. 

The 10-day silent mediation retreat

Andrea will be attending a 10-day silent meditation retreat at the end of the year. At the retreat, there is no writing, reading, nor talking for the duration of the retreat, and mediation is practiced in one- to two-hour blocks throughout each day. Andrea anticipates the biggest challenge will be making past the hump or wall as it is unnatural to spend so much time with yourself and your own thoughts. 

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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On this episode of Fierce Lab, Mita Mallick, Top LinkedIn Voice 2020 and thought leader in the diversity, inclusion, and equity space joins us to share her experience of growing her personal brand via the LinkedIn platform. Mita gives us tips on how to engage on LinkedIn and to maximize your visibility. She discusses the value of the LinkedIn community and the professional benefits. We also talk about career gaps due to caregiving and how the LinkedIn community can be an ally.

Engaging on LinkedIn

On LinkedIn, Mita puts out thought leadership with authenticity and purpose of the things that matter to her and things she’s learning about. Often, she will post her own take on others’ content, reading articles and providing a summary. She finds that she receives more resounding responses by posting things that she is authentic about, not just what she thinks people want to hear. 

Maximizing visibility

To maximize your visibility on LinkedIn, first, you should have a profile picture. Fill out your About section – Mita suggests making it personal – and you should add a strong headline. It also helps to add your experience, which isn’t a resume, rather it is a storyline of where you’ve been. Mita also suggests that you keep iterating your profile and that posting consistently is key. 

The LinkedIn community

LinkedIn is not just a place to go to find a job, it is also a place to build community and make connections. Tara and Mita share their story of how they connected over LinkedIn and how that connection has led to their friendship. If you are hoping to get on someone’s radar, you can follow that person and like and comment on their posts. For Mita, people get her attention when they reach out about something that she posted that resounded with them. 

The professional benefits of LinkedIn

Mita tells us about how she has received calls for job opportunities because of things that she has written and shared on LinkedIn. She also receives requests to do panels and keynotes. If you are hoping to find a job or to transition in your career, you can position yourself for the field that you want to be in. LinkedIn can also be a great talent tool and attraction for the company you represent.

Career gaps

Some women may be reluctant to set up a LinkedIn profile due to career gaps, usually due to care giving. Now, LinkedIn has an option to add that to your profile. With your profile, you can showcase that you are still a valuable asset. Also, you can add any volunteer work that you did, and Mita recognizes that caregiving and volunteering lends to a huge skillset that employers find valuable.

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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Alex Williamson, CEO and co-founder of Asteya, and previously the Chief Brand Officer of Bumble, shares her transformative healing journey.  She started with Asteya, an insurance company that helps protect one's income, to bring income protection to the forefront.  During our conversation, Alex discusses the importance of mental and physical health as well as financial health. She tells her story of healing, explains her company’s mission and what income insurance can do for women.  Also, she speaks about the dynamic between women and men regarding family planning and their careers.

Alex’s turning point and her healing journey

Alex tells us about her passion for Bumble’s mission, yet how taxing her work and travel responsibilities were. Needing a break, and recognizing that she was a pivotal moment, she departed on an intense healing journey.  During this time Alex started to think about how she could help others find opportunities to heal from illnesses and pain as well as the role that finances play in mental and physical health and wellness. Upon her return, recognizing how beneficial her medical leave was to her, and in hopes of providing more people with access to products that could help them protect their finances while healing, she moved on from Bumble and started with Asteya.

Asteya and income insurance

Asteya is an income insurance company, and it is their mission to provide income insurance for everyone of every income bracket and every profession; they also aim to help bridge the gap and the cost difference for men and women. Asteya can help safeguard your financial future. It is the first of its kind as it is fully digital, and you can go from you quote to policy in minutes. It can be used as a supplemental policy or as sole income protection.

The name Asteya

Alex learned of the word Asteya during her wellness journey. It means non-stealing, or to not take more than you need or deserve from the earth, from others, or from yourself. Alex recognizes that you steal from your future if you're not taking care of your health today or if you're not taking care of your finances. 

Family planning

For women considering family planning, whatever you decide to do when it comes to motherhood and careers is the right choice for you. Alex suggests when family planning to manage your stress and to enjoy life as much as possible. She recognizes mothers as more tenacious in their career and as a force to be reckoned with. Alex and Tara also discuss the dynamic between men and women regarding family planning and careers, stating that if someone challenges how women are going to juggle their career and family, they should also challenge how men will show up for their family at home.

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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Laura Baldwin is the Managing Director of Golden Seeds, an angel investment network that invests in women owned and women led businesses. In our conversation she share the foundational elements that every founder should know when looking to bring on investors to their business. Laura discusses more about Golden Seeds and their office hours, the types of businesses that need outside funding, the different stages of funding, and what investors look for when looking to invest.

Golden Seeds

Golden Seeds is a national angel network that invests solely in women owned and women led companies. Laura runs the Dallas chapter.  Golden Seeds offers monthly office hours to any women owned or women led businesses. They are informal, with members and guests listening to entrepreneurs give a pitch or talk about their business. Often, the companies that attend may not be right for Gold Seeds investment, and therefore they may suggest other resources to the companies and always offers feedback and recommends that the companies stay in touch.

101 of funding

If starting a business and at the pre-revenue stage, first ask friends and family for funding. You should try to fully explore this option fully.  Next, when starting to generate revenue, you should seek outside capital in the pre-seed and seed rounds. First, seek investors who are willing to invest in riskier early-stage companies. Then, the next stage, when you have solid revenue growth, is seeking angel funding – this is where Golden Seeds comes in. Following this stage is VC funding for businesses that really want to grow and scale. VC funds make larger investments and require that you give up more control of your business, therefore you should ensure you choose a VC investor who you can have a good working relationship with.

What investors look for and what you should include in your pitch

For many investors, including Laura, it is about the jockey not the horse. They seek people who can take advice and are coachable, are willing to pivot, are confident and committed, and will do whatever it takes, not taking no for an answer.  You should know what the problem is that you are solving and how, what your product or service is, how you are generating revenue, and what the total addressable market (TAM) is. You should be aware of who your competitors are and what you company offers that others don’t. Also, you should discuss your exit strategy, whether you have patents or IP protection, who is on your team and what their background is, and you should have some idea of financial projections. Finally, you should have a specific ask.  This is an often overlooked step. 

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now.  More details on our website.

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On this episode of Fierce Lab, Kate Tonda, Senior Director at Walmart, discusses how to navigate challenging career conversations, the importance of raising your hand for the right things, how to best allocate your time in professional relationships and projects, and the downside of women's desire to be liked.

Challenging conversations

Conflict and confrontation are often avoided, however, being willing to face conflict or confrontation means that you and/or the other person care enough to face the challenge.  When having a challenging conversation, realize that feedback and discomfort leads to growth and helps develop mental toughness, rather like how a sore muscle indicates you are getting stronger. Also, when having such a conversation, consider what it is that you want to achieve; have an intentional pause before responding, but don’t let too much time pass before you do. Kate uses the phrase “vent to invent,” stating that it is important to work through the emotional piece, but rather than dwelling in the negativity, turn it into something positive.

Signing up for the right things

Despite women working very hard, and even sometimes harder than their male counterparts, women tend to volunteer for activities or projects that are maybe important but less valued. Kate gives an example of how she handled being voluntold for a project and was able to segue the conversation, make the situation productive, and set a boundary. She speaks to the importance of signing up for things that give you opportunity, exposure, and experience, and states that important decisions for your career are made when you aren’t in the room.

How to allocate your time

Kate says that you say yes to something and no to something else – this goes for relationships as well as projects. Regarding relationships, it helps to prioritize where you spend your time so that you don’t overspend in one area, which can lead to unintended impacts downstream.  Establishing an emotional bank account can help free you up so that you may focus your energy elsewhere when needed.  

A desire to be liked

Tara and Kate recognize that women often exhibit a desire to be liked, however, it is more important to be respected. While being nice is not a bad thing, it is more important to demonstrate things like data-based decision-making, the ability to influence and negotiate, and being able to focus on a solution. Kate says to always try to solve for yes, but that doesn’t mean always doing whatever the ask is. It is okay to say no, but when you do, find out what is important to the person that is giving the request and use that in your positioning to make the client or partner feel like their need is served.

GET YOUR TICKETS NOW.  Fierce Lab, our full-day conference for women, will be live and in-person on SATURDAY, OCTOBER 2, 2021.  Tickets are on sale now with early bird pricing ($100 OFF) through June 30, 2021.  More details on our website.

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