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FIFA World Cup 2026: What department stores are really playing for
The sportswear is spoken for — Adidas, Nike and Puma kit 37 of 48 nations. So what does the FIFA World Cup 2026 offer department stores?⚽
Host Maya and Christine of IADS examine the activations from El Palacio de Hierro, Bloomingdale's, Macy's, Nordstrom, Breuninger and Manor — and what each one reveals about the retailer behind it.🛍️.
🔎Click here to read the full exclusive!
Stay in the loop—follow us on LinkedIn, read our stories on Substack, and visit our website for more details.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe
View all episodes
By International Association of Department Stores - IADSThe sportswear is spoken for — Adidas, Nike and Puma kit 37 of 48 nations. So what does the FIFA World Cup 2026 offer department stores?⚽
Host Maya and Christine of IADS examine the activations from El Palacio de Hierro, Bloomingdale's, Macy's, Nordstrom, Breuninger and Manor — and what each one reveals about the retailer behind it.🛍️.
🔎Click here to read the full exclusive!
Stay in the loop—follow us on LinkedIn, read our stories on Substack, and visit our website for more details.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe