Fifteen Minute Friday Episode #72 with Lady Jen Du Plessis.

Business owners love to stay busy, but busy does not always mean productive. Sometimes we are doing activities because someone told us we “should,” while the real needle-moving work keeps getting pushed aside.

In this Fifteen Minute Friday, Lady Jen Du Plessis, Dame Commander, joins Ben Albert to talk about moving from hustle to harmony. Lady Jen is an award-winning international speaker, The Business Scaling Architect, and The Sovereign Leadership Mentor. She has helped transform over 8,000 businesses and brings 40 years of finance experience with over $400 million in revenue generated.

Lady Jen breaks down why so many entrepreneurs stay stuck in hustle mode, what it means to stop skimming the surface, and how to identify whether your day is spent finding, minding, or grinding.

If you feel like you are working hard but not moving forward, this episode will help you rethink your priorities, protect your lead generation time, and start leading your business from a higher level.

Quote Of The Day:

“If you’re casual about your business, your business will become a casualty.” ~Les Brown

Timestamp:

[00:00] Trailer

[00:59] Quote Of The Day

[01:16] Eating Soup With a Fork

[03:24] From Hustle to Harmony

[04:17] Becoming the Expert

[06:53] No Key to Success

[09:02] Cookie-Cutter Coaching Fails

[12:06] From Hands-On to Hands-Off

[14:31] Connect with Lady Jen

[16:06] Integration Assignment

[16:27] Finder, Minder, Grinder

[18:40] Lead Generation Comes First

[20:01] Final Thoughts

Key Takeaways:  

• Staying busy is not the same as building a business. ~Lady Jen Du Plessis

• “I call it eating soup with a fork.” ~Lady Jen Du Plessis

• There is no one key to success. Success is a combination lock. ~Lady Jen Du Plessis

• Cookie-cutter coaching fails because every entrepreneur brings different skills, experiences, and gaps. ~Lady Jen Du Plessis

• Business owners scale by moving from hands-on to hands-off. ~Lady Jen Du Plessis

• Lead generation should happen before client work and admin work. ~Lady Jen Du Plessis

Integration Assignment: 

Create three columns on a piece of paper:

1. Finder

2. Minder

3. Grinder

Track your major activities for the day.

Finder activities create new business and generate leads.

Minder activities serve current clients.

Grinder activities are admin, backend, and busywork.

At the end of the day, look at where your time actually went. Then ask: What needs to be delegated, delayed, or done after lead generation?

Keep In Touch with Lady Jen Duplessis:

Website: https://www.ladyjenduplessis.com/

Instagram: https://www.instagram.com/jenduplessis/

LinkedIn: https://www.linkedin.com/in/jenduplessis/

Facebook: https://www.facebook.com/JenDuPlessis22/

YouTube: https://www.youtube.com/JenDuPlessis

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Fifteen Minute Fridays episode #71 Vincent A. Lanci.

Building a business, a podcast, or a personal brand can feel overwhelming, especially when you are trying to do it all on your own. But sometimes progress does not start with a massive breakthrough. It starts with one decision, one action, one meeting, or one small step in the right direction.

Today, we are joined by Vincent A. Lanci. Once left for dead, Vincent emerged from a coma transformed and never looked back. From a finance career and speaking at his MBA commencement, to now helping others amplify their voice as a 4x podcast host, 7x author, and CEO of Coming Alive Podcast Production and Living Proof Traumatic Brain Injury Coaching.

In this episode, Vincent shares how he rebuilt his life after a traumatic brain injury, why he believes it only takes one opportunity to change your path, and how practical habits like time blocking, exercise, and consistent action can help entrepreneurs keep moving forward. He also explains why podcasting can be a powerful tool for anyone looking to share their message and build meaningful connections.

Quote Of The Day:

“It only takes one.” ~Vincent A. Lanci

Timestamp:

[00:00] Trailer

[01:24] It Only Takes One

[02:17] From Left for Dead to Podcasting and Purpose

[03:21] Shattering Expectations After a Traumatic Brain Injury

[04:29] How to Find Your First Step

[04:50] Time Blocking and Auditing Your Day

[07:13] Can You Start a Podcast on Your Own?

[09:12] Start with One Episode and Keep Going

[09:30] Stop Selling and Start Educating

[11:33] Integration Assignment

[12:02] Time Blocking, Exercise, and Mental Clarity

[15:21] How to Connect with Vincent A. Lanci 

Key Takeaways:  

• “It only takes one.” ~Vincent A. Lanci

• “If you dedicate yourself to something, you should expect to shatter those expectations.” ~Vincent A. Lanci

• Time blocking can lower stress, reduce second-guessing, and help you audit how you actually spend your time. ~Vincent A. Lanci

• “I think everyone should have a podcast.” ~Vincent A. Lanci

• When you stop selling and start educating, the right opportunities tend to come back around to you. ~Vincent A. Lanci

• Exercise is not just about looking better. It can improve mental clarity, lower stress, and help entrepreneurs stay steady. ~Vincent A. Lanci

Integration Assignment: 

Time block tomorrow before you go to bed tonight. Write out your top action items, schedule one intentional break, and add one form of movement like a walk, stretch, or short workout. Then follow that plan for the next 7 days. the 3-stage breathing technique in the morning and evening for at least 3–5 rounds.

Keep In Touch with Vincent A. Lanci:

Website: https://vincentalanci.com/ 

Time With Vincent: https://timewithvincent.com/ 

Coming Alive Podcast Production: https://comingalivepodcastproduction.com/ 

Living Proof TBI Coaching: https://livingprooftbicoaching.com/ 

Instagram: https://www.instagram.com/vincentalanci/ 

LinkedIn: https://www.linkedin.com/in/vincentalanci/ 

Facebook: https://www.facebook.com/vincentalanci/ 

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Fifteen Minute Fridays episode #70 Isabel Maria Jeworski.

In today’s fast-paced world, slowing down has become a real struggle. Constant demands and distractions leave us feeling overwhelmed, making it harder to find moments of peace and calm. However, slowing down is not only beneficial for our body’s health but also enhances our effectiveness.

Joining us today is Isabel Maria Jeworski, a 500+ hour Certified Yoga Teacher, Social Anthropologist, Spiritual Entrepreneur, and Mentor. She holds certifications in EFT, Breathwork, Meditation, Somatic Healing Practices, Qigong, and Ayurveda.

In this episode, Isabel explores the value of slowing down in today’s fast-paced world and highlights how stress and overthinking impact our bodies and minds. She also shares practical tips for slowing down and increasing effectiveness, including a simple 3-stage breathing technique to calm the nervous system.

Quote Of The Day:

“Faster is just faster and not better.” ~Isabel Maria Jeworski

Timestamp:

[01:23] Quote of the day: “Faster is just faster and not better.” ~Isabel Maria Jeworski

[02:54] The value in slowing down

[07:36] Effects of stress on the body 

[09:02] How to avoid overthinking 

[10:37] Tips for slowing down and increasing effectiveness

[13:11] The 3-stage breathing technique

[16:30] Connect and learn more from Isabel Maria 

• Website: https://www.monkeymindretreats.com/

• LinkedIn: https://www.linkedin.com/in/isabel-maria-jeworski-monkeymindretreats/

[18:51] Integration assignment

Key Takeaways:  

• “Faster is just faster and not better.” ~Isabel Maria Jeworski [01:23]

• Prolonged presence of cortisol, a stress hormone, in the body can lead to health problems. ~Isabel Maria Jeworski [07:36] 

• While multitasking may seem essential in today’s fast-paced world, it overstimulates the mind and leads to exhaustion since our brains are not built for constant, divided focus. ~Isabel Maria Jeworski [09:18]

• By exhaling longer and more mindfully, we naturally slow our heart rate, calm the nervous system, and create space to pause, allowing us to be present in the moment. ~Isabel Maria Jeworski [12:25]

Integration Assignment: 

Practice the 3-stage breathing technique in the morning and evening for at least 3–5 rounds.

Keep In Touch with Isabel Maria Jeworski:

Website: https://www.monkeymindretreats.com/

Instagram: https://www.instagram.com/monkeymindretreats/

Facebook: https://www.facebook.com/monkeymindretreats/

LinkedIn: https://www.linkedin.com/in/isabel-maria-jeworski-796296161/

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Fifteen Minute Fridays episode #69 Kareen Walsh.

We often fall into the trap of adopting the limitations others place on us, allowing them to shape our mindset and restrict our potential. To break free from a limited mindset, you must tap into what you are truly willing to do to make things happen and push beyond perceived boundaries.

Today, we are joined by Kareen Walsh, a business leadership coach, CEO & Founder of Revampologist, LLC, and creator of the Hey Kareen AI App. In this episode, Kareen shares powerful insights on overcoming limitations and tapping into your innate gifts.

Kareen explores the key traits of high-performing leaders and highlights the role of willingness in personal growth. Additionally, she introduces her Retrospective Exercise, a powerful tool designed to help you reflect, assess, and take action toward growth.

Quote Of The Day:

“Don't let the limitations of others become your own.” ~Kareen Walsh

Timestamp:

[01:18] Quote of the day: “Don't let the limitations of others become your own.” ~Kareen Walsh

[02:15] How Kareen defied limitations set by others

[06:17] Tapping into your innate gift

[08:36] Willingness

[11:20] Traits of high-performing leaders

[15:43] Integration assignment

[19:42] Kareen’s Retrospective Exercise: https://heykareen.com/Retro

[20:31] Connect with Kareen

• Monthly Call: https://heykareen.com/Retro

• App: https://heykareen.com/

Key Takeaways:  

• Don't let the limitations of others become your own. ~Kareen Walsh [01:18]

• Noone is taught how to lead until you step up into leading and decide what works best for that environment. ~Kareen Walsh [05:11]

• "You can learn anything if you have the desire.” ~Kareen Walsh [06:13]

• If you are stuck in a limited mindset, it's probably because you haven't tapped into what you are actually willing to do to make it happen. ~Kareen Walsh [09:22]

• "The willingness to empower others to do what you are ultimately responsible for is the magic of high-performing leaders." ~Kareen Walsh [11:20]

• "Your business is a 100% reflection of how you lead it." ~Kareen Walsh [12:58]

• As a leader, every single person on your team is a reflection of you. ~Kareen Walsh [14:29]

Integration Assignment:

Draw a four-part grid on a piece of paper

• Top Left: Write down what you have been doing well

• Bottom left: List things you need to stop doing

• Top right: List things you need to start doing

• Bottom right: List the action steps 

Grab a copy of Kareen Walsh's Retrospective Exercise: https://www.kareenwalsh.com/retrospective

Keep In Touch with Kareen Walsh:

Website: https://www.kareenwalsh.com/

LinkedIn: https://www.linkedin.com/in/kareenwalsh

Instagram: https://www.instagram.com/kareenzwalsh/

Facebook: https://www.facebook.com/kareenzahrwalsh

YouTube: https://www.youtube.com/@kareenwalsh6757

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Fifteen Minute Fridays episode #68 with Sienna Colonese.

How can you transform your mindset with neuroplasticity?

Perhaps this is a question that has lingered in your mind, and today is your opportunity to learn. Throughout this episode, Sienna provides practical tips like exercise, mindfulness, and creating affirmations that resonate with your energy to nurture a better mindset.

Sienna Rane Colonese, founder of Through Rane, is a Magna Cum Laude graduate in Cognitive Behavioral Neuroscience from Colorado State University. After overcoming personal challenges with physical and mental health, she discovered the transformative power of neuroplasticity and mindset shifts. Certified as a Professional Coach, Sienna has developed science-backed strategies to help others achieve meaningful change.

At Through Rane, Sienna empowers individuals to overcome stress and anxiety by using tools that promote personal growth and peace of mind. Her mission is to make transformation accessible, helping people work with their brains to create lasting change.

Timestamp:

[01:35] Can you teach old dogs new tricks?

[02:02] What is neuroplasticity?

[03:12] How to start improving your mindset

[07:48] Dealing with imposter syndrome

[08:30] The essence of mindfulness

[11:13] What triggered Sienna’s passion for mindset?

[14:04] Support Sienna:

Website: www.throughrane.com 

LinkedIn: www.linkedin.com/in/sienna-colonese-71a2491a8/ 

[14:56] Integration assignment 

Key Takeaways:  

•  I always say that if you have a brain that's fully functional, you can change because your brain has the beautiful ability of neuroplasticity. [01:36]

• "Do elevations, not affirmations."- Sienna Colonese [04:14]

• You can't slap an affirmation on someone who has something internal they need to work on and hope for the best that it's going to become true. [06:15] 

• "Mindfulness is what creates that gap for you to choose to improve." — Sienna Colonese [08:56] 

•  Anyone can be okay if they work on themselves internally, and you can see beauty in yourself and life around you each and every day if you change your mind. [12:19]

• If we're in a tough place, we have a choice to start making changes. [13:22]

• "You don't know where you are right now." — Sienna Colonese [15:55]

Integration Assignment: 

Step #1: Write down five of your common thoughts, 

Step #2: Write another list of five thoughts you would like to have regularly. 

Step #3: See if they align.If they are drastically different, that might be a sign you should engage in mindset work, mindfulness practices, or gratitude practices.

Keep In Touch with Sienna Colonese:

LinkedIn: www.linkedin.com/in/sienna-colonese-71a2491a8/ 

Website: www.throughrane.com 

Instagram:https://www.instagram.com/throughrane/  

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Fifteen Minute Fridays episode #67 with Yanely Espinal.

Do you belong to the group of people who believe more money equals more problems and that money is the root of all evil? If so, you need to work on your money mindset.

In this episode, Yanely Espinal takes us through a money masterclass. Yanely shares her journey and expertise in helping people understand the importance of a healthy psychological relationship with money. From this episode, we learn the essence of having a positive money mindset, tracking our finances, and planning for the future.

Yanely Espinal is a passionate advocate for financial literacy, dedicating her life to reshaping the negative narratives surrounding money. Recognizing the pervasive influence of phrases like "more money, more problems" and "money doesn’t grow on trees," Yanely encourages individuals to confront their early money memories and traumas. She believes that understanding these formative experiences is essential to transforming one's financial mindset. As a fresh voice in the personal finance world, Yanely emphasizes the importance of aligning one’s mindset with their financial goals, confidently asserting, "If you don’t get your mind right, you can’t get your money right." Her mission is to inspire a more positive and empowering approach to money, enabling people to find opportunity and growth in their financial lives. She is also the author of Mind Your Money.

Quote of the Day:

“Do the best you can until you know better. Then when you know better, do better.” - Maya Angelou

Timestamp:

[01:12] Quote of the Day

[02:58] Yanely’s experience with money

[05:17] What is a P&L and why is it important?

[09:12] Why we all need to read Yanely’s book

[10:13] Look at your relationship with money through your money traumas

[13:56] Be realistic about yourself

[16:43] Don’t get so caught up with your business being a money-printing machine that you forget the future

[18:51] How can we support Yanely?

Yanely’s Book: Mind Your Money - www.amazon.com/Mind-Your-Money-Insightful-Strategies/dp/1544516541 

Website: www.mindyourmoneybook.com 

[20:25] Integration Assignment

Key Takeaways:  

• When you're making decisions, the most important way to make a decision is to use data. [07:49]

• If you never truly master or understand the psychology of your own money, your relationship with money, and your personal values around money, you risk diving straight into a business without navigating your personal finances. [08:52]

• “If you don't get your mind right, you can't get your money right.” - Yanely Espinal [13:03]

• You're not going to get a greater source of learning for your business than talking to a customer who was not satisfied. [21:43]

Integration Assignment: 

Step #1:Write down the name of one of your unhappy customers.

Step #2: Reach out to them for a conversation on how you could have served them better and learn from that

Keep In Touch with Yanely Espinal:

LinkedIn: https://www.linkedin.com/in/yanely-espinal-missbehelpful/ 

Website: https://www.mindyourmoneybook.com/ 

Instagram :https://www.instagram.com/missbehelpful  

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Fifteen Minute Fridays episode #66 with Devin Sizemore.

Do you fancy becoming a referral magnet? This episode is for you!

Devin Sizemore takes us on a journey through becoming a referral magnet. He shares the Connection Expansion Exercise, which encourages shifting your focus from merely chasing ideal clients to strategically connecting with those who already have access to them. Through real-world examples, Devin illustrates how this approach can revolutionize your networking strategy. Additionally, he emphasizes nurturing your network to organically receive quality connections, all while highlighting the importance of follow-up to build credibility.

Devin's journey has been defined by his passion for creating meaningful experiences and building businesses aligned with his values. From launching his first marketing agency to pioneering innovative consulting practices—and even a cat café—he focuses on adding value and fostering connections to help others succeed. Now, he aims to build a community where one million connections drive transformative change.

As the author of Connection Expansion: You Are One Connection Away From Massive Success In Your Life Or Business, Devin shares insights on leveraging relationships for success. He is also passionate about storytelling, conducting expert interviews, and helping professionals turn their strategies into impactful books through his work with Million Dollar Author.

Quote of the Day:

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” — Mark Zuckerberg

Timestamp:

[01:10] Quote of the day

[03:00] How do we make our systems more predictable?

[05:03] How to be authentic with referrals

[10:22] How to start networking when you are not a big brand

[11:48] Handling a connections call

[14:16] Is having a book important when it comes to networking?

[16:37] How can we support Devin?

• Grab Devin’s book: www.amazon.com/Connection-Expansion-Massive-Success-Business/dp/196391158X
• LinkedIn: www.linkedin.com/in/dpsizemore/

[17:59] Integration assignment

Key Takeaways:  

• “Stop chasing the ideal client and start chasing the people who have access to your ideal client.” — Devin Sizemore [03:15]

• “Everybody wants to buy. Nobody wants to be sold.” — Devin Sizemore [03:43]

• The fact that you take action and deliver on what you say not only adds value, it makes you extremely credible. [08:52]

Integration Assignment: 

Step #1: Identify your ideal client.

Step #2: Write down where your ideal client spends money.

Step #3: Write down where your ideal client seeks education.

Step #4: Write down where your ideal client gathers.

Step #5: Write down where your ideal clients get influence from.

Step #6: Write down who your ideal clients trust.

Step #7: List the connectors in your network.

By completing this exercise and unlocking all of the people who have access to your ideal client, your perspective should shift. This process helps redefine your “ask” and reveals opportunities. Pick a few where you can have easy, aligned conversations with individuals who have access to your ideal clients. These should become your new focus.

Keep In Touch with Devin Sizemore:

LinkedIn: https://www.linkedin.com/in/dpsizemore/

Website: https://devinsizemore.com/

Instagram: https://www.instagram.com/dpsizemore/

Book: https://amzn.to/4gBcTL2

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Fifteen Minute Fridays episode #65 Ilana Golan.

Most entrepreneurs strive for success, but the pursuit of perfection often holds them back. When we overanalyze and wait for ideal conditions, we fail to take action, miss opportunities, and delay progress toward achieving our goals.

In this episode, Ben Albert sits down with Ilana Golan, the founder and CEO of Leap Academy and a well-known Silicon Valley growth strategist. Ilana emphasizes the importance of being an action-taker as an entrepreneur, a mindset she lives by.

As the host of the Leap Academy Podcast, she brings a wealth of knowledge from top CEOs, sharing tips to help entrepreneurs unlock their full potential for success and take their businesses to new heights. Additionally, she invites listeners to an exciting upcoming event in Silicon Valley, scheduled for February 28 to March 1, 2025.

Quote Of The Day:

“Done is better than perfect.” ~Ilana Golan

Timestamp:

[01:06] Quote of the day: “Done is better than perfect.” ~Ilana Golan

[02:22] Why entrepreneurs should be action-takers

[03:26] How Ilana embodies ‘Done is better than perfect’

[06:32] Leap Academy Podcast: https://www.leapacademy.com/podcast

[08:37] Tips from top CEOs

[09:59] Ilana’s big play for 2025

[11:11] Website: https://www.ilanagolan.com/

[12:31] Integration assignment

Key Takeaways:  

• “Done is better than perfect.” ~Ilana Golan [01:06]

• “Clarity comes from action, not thought.” ~Ben Albert [02:03]

• “When we overanalyze things, we don’t take action.” ~Ilana Golan [02:23]

• Never compare yourself to someone else’s middle or end. [08:39]

• Don’t make me extraordinary to get yourself off the hook. ~Lisa Bilyeu [09:01] 

• We often overestimate what we can do in a year but underestimate what we can accomplish in a decade. ~Ilana Golan [09:23]

• “If nobody hears from you, the assumption is that you have nothing to say.” ~Ilana Golan [12:53]

Integration Assignment: 

Identify what you want to be known for, then choose five topics you can write about. Take action and share your content across your social media platforms.

People Mentioned and Other Resources:

1. Richard Branson

Keep In Touch with Ilana Golan:

Website: https://www.ilanagolan.com/

Twitter: http://twitter.com/ilanagolan

LinkedIn: https://www.linkedin.com/in/ilanagolan/

Facebook: https://www.facebook.com/IlanaGolanLeap

Instagram: https://www.instagram.com/ilanagolanleap/

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Fifteen Minute Fridays episode #64 w/ Mark Collins.

Our thoughts shape our beliefs and can either propel us forward or hold us back. If left unchecked, negative thoughts can limit our potential and prevent us from reaching higher in life.

By mastering our thoughts and consistently adopting empowering strategies, we can break free from these limitations, embrace our true selves, and unleash the hero within us. This allows us to live the life we were created for, no matter the challenges we encounter. This allows us to earn our freedom for live!

Join us in this episode featuring Mark Collins, founder of Freedom For Life and author of the transformational leadership book LIFE MASTERY: Living Life by Design, Not by Default. Mark has helped hundreds of individuals unlock their true potential through his Life Mastery courses, guiding them to become the Heroes they were created to be in their businesses, relationships, and lives.

He discusses what life looks like when we don’t unleash the hero within us and how it can limit our potential. Additionally, he shares strategies to unleash the hero within, along with insights on mastering our thoughts so that we can start living the life we were created for.

Quote Of The Day:

“Who you think you are, you become.” ~Mark Collins

Timestamp:

[01:14] Quote of the day: “Who you think you are, you become.” ~Mark Collins

[02:18] LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M

[04:33] Is everyone a hero?

[06:45] What life looks like when we don’t unleash the hero within us

[10:04] Strategies to unlock and unleash the hero within us

[13:45] Mastering your thoughts

[18:03] Connect and learn more from Mark Collins

• Website: https://courses.freedom-for-life.net/

• eBook: https://courses.freedom-for-life.net/products/digital_downloads/LIFE-MASTERY

[19:30] Integration assignment

Key Takeaways:  

• “Who you think you are, you become.” ~Mark Collins [01:14]

• “Who you believe you are, you become.” ~Mark Collins [01:40]

• If you want to change the trajectory of your life, the first step is to change your thoughts. ~Mark Collins [01:43]

• “Everybody is a hero, and that hero is the person you were created to be.” ~Mark Collins [04:33]

• “There is an impact in the world that has your name on it.” ~Mark Collins [04:46]

• We all have negative thoughts; the challenge is whether we allow them to dictate our lives or overcome them so they don’t. ~Mark Collins [07:12]

• “If your thoughts don’t align with who you were created to be, then they are lying to you.” ~Mark Collins [13:57]

• “The best way to overcome a negative thought is with a positive one.” ~Mark Collins [14:37]

• The more you celebrate who you are, the more you permit yourself to show up as you are. ~Mark Collins [16:52]

• “You will never do more than you believe you can.” ~Mark Collins [20:11]

• “You will never be greater than you believe you can be, but when you understand who you are, you can be that in every circumstance.” ~Mark Collins [20:18]

Integration Assignment: 

Understand who you are apart from your things and titles.

People Mentioned and Other Resources:

1. LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M

Keep In Touch with Mark Collins:

Website: https://courses.freedom-for-life.net/

Facebook: https://www.facebook.com/FreedForLife/

Instagram: https://www.instagram.com/_freedomforlife_/

LinkedIn: https://www.linkedin.com/in/mark-collins-freedom-for-life/

YouTube: https://www.youtube.com/channel/UCw1A7tteCrpLj_d9ejzDWRg

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Follow Balbert:

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Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

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FMF is made possible by www://balbertmarketing.com/

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This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Fifteen Minute Fridays episode #63 Robin Waite.

Pricing is one of the most challenging aspects of running a business, especially for coaches, consultants, and freelancers. Copying the prices set by other businesses can lead to adopting a flawed business model that fails to align with your unique values and goals.

So, how do you determine the right price for your services? Find out in this episode with Robin Waite, the Founder of Fearless Business. Robin is a pricing expert, a regular keynote speaker at business events, and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the popular recent release “Take Your Shot."

In this episode, Robin discusses Clues that suggest you should charge more and the disadvantage of copying business prices. Additionally, he discusses Goal-Focused Pricing, the psychology of money, and the sales cycle of doom, along with a practical case study to help you set prices that reflect your true value.

Quote Of The Day:

Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite

Timestamp:

[01:11] Quote of the day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite 

[02:05] Clues that suggest you should charge more

[03:48] The disadvantage of copying business prices

[04:09] Goal Focused Pricing

[06:24] The sales cycle of doom

[08:21] The psychology of money

[10:15] Case study on how to set your pricing

[23:26] Connect and learn more from Robin

• YouTube: https://www.youtube.com/RobinMWaite

[24:59] Integration assignment

[27:36] Get a FREE signed copy of Take Your Shot: https://www.fearless.biz/tys

Key Takeaways:

• Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [01:11] 

• Copying the prices set by other businesses can lead to adopting a flawed business model. ~Robin Waite [03:48]

• “A money story is developed in many people before they even have memories." ~Robin Waite [08:24] 

Integration Assignment: 

Increase your price by a certain amount and document the process.

People Mentioned and Other Resources:

1. The Body Keeps the Score: https://bit.ly/3YVdr7Y

2. Take Your Shot: https://bit.ly/3Z02vG2

Keep In Touch with Robin Waite:

Website: https://www.robinwaite.com/

YouTube: https://www.youtube.com/RobinMWaite

Instagram: https://www.instagram.com/robinmwaite/

LinkedIn: https://www.linkedin.com/in/robinmwaite/

Facebook: https://www.facebook.com/RobinMWaite/

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Follow Balbert:

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

–

FMF is made possible by www://balbertmarketing.com/

-

This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com