Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

0:00 - Intro

1:35 - Jon Jones airs contract negotiations on Twitter

11:10 - Endeavor to take full control of UFC

32:11 - Looking back on the Reebok/UFC deal

43:11 - Combate Americas rebrands as Combate Global

The first topic of discussion today is Jon Jones airing his contract negotiations with the UFC on Twitter. Jones is angling for a fight against UFC heavyweight champion Francis Ngannou and has taken his negotiations with the promotion public, sharing information with fans on Twitter. Auger breaks down everything you need to know about Jones' negotiations with the UFC and assesses the likelihood of the UFC paying Jones what he is seeking.

Following on naturally from the first topic, Auger then discusses the news that Endeavor plans to take full control of the UFC. Endeavor already owned 50.1% of the UFC and has now agreed to own 100% of the promotion. What does this mean for the UFC, the fighters, and the fans? Well, Auger breaks all of that down in this section. 

Then it's time to look back on the UFC x Reebok deal and what it really meant for the UFC. John S. Nash of Bloody Elbow has looked at the finer details of the deal and current estimates suggest that the UFC may not have made any money from the deal at all. Auger explains why that wouldn't matter because this deal was all part of a larger play by the promotion.

Lastly, Auger quickly discusses Combate Americas decision to rebrand as Combate Global. What does this mean for the promotion? Learn more at 43:11.

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Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

0:00​ - Intro

1:18 - How fight cancelations could impact UFC 260 PPV buyrate

14:18 - PFL 2021 season could be delayed due to lawsuits

27:03 - Miesha Tate returns to UFC despite role as ONE Championship VP

36:36 - Judge Boulware calls for status conference hearing to review documents to be unsealed on April 6

The first topic of discussion today is UFC 260 and how the fight cancelations could impact the UFC 260 PPV buyrate. UFC 260 lost the Alexander Volkanovski vs. Brian Ortega title fight last week as well as other bouts including Luana Pinheiro vs. Randa Markos and Jessica Penne vs. Hannah Goldy. How will these fight cancelations impact potential UFC 260 PPV buys? Auger breaks it all down and provides his UFC 260 PPV buys estimate.

Secondly, Auger then discusses the recent news that the PFL 2021 season may be put on hold due to various lawsuits against the promotion. Mike Russell first reported the news on Twitter. Auger breaks down what this means for PFL and even touches on whether this could be the end for the promotion.

Next, Auger discusses Miesha Tate's return to the UFC and what this means for the UFC and ONE Championship considering her role as ONE Championship VP. The Body Lock's Drake Riggs has confirmed that Tate was still with ONE Championship as of yesterday. So, how does this all play out from here?

Lastly, we have an announcement regarding the UFC Antitrust Lawsuit. Auger keeps you updated on what's unfolding there.

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Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

0:00 - Intro

1:18 - UFC announces UFC 261 with full crowd

24:14 - Endeavor plans IPO, again

37:27 - UFC forms partnership with UPShow and Joe Hand Promotions

The first topic of discussion today is how and why Dana White and the UFC have announced that UFC 261 will take place in front of a full crowd in Jacksonville, Florida. Auger explains the business decisions at play here and comments that this is more of a show of power and freedom by White and particular executives more than a well-thought-out strategic decision. The dangers for the UFC here are negative PR and potential lawsuits. However, there are benefits here as they'll get gate revenue and a brand boost.

Secondly, Auger discusses the news that the UFC's parent company Endeavor has once again outlined plans for an IPO. Endeavor previously attempted to come to market in September 2019 but withdrew. Auger explains the reasons why in this important segment regarding the future of Endeavor and the UFC.

Lastly, Auger discusses the most important details surrounding the UFC's recently announced partnership with UPShow and Joe Hand Promotions.

Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

This week's timestamps:

1:01 - Reported UFC 259 PPV buys estimate and how defeat may impact Israel Adesanya's star potential

17:21 - PFL & Verdict deal and rise of MMA Fantasy Apps

25:53 - Lawrence Epstein (UFC COO)

The first topic of today's Fight Business Podcast is the UFC 259 PPV buys estimate and what this means when assessing Israel Adesanya's current marketability status and his future star potential. Auger comments that it'll be much more challenging for Adesanya to become a UFC superstar now that he's experienced his first defeat as one of the two big reasons why fighters become superstars is maintaining an undefeated record.

The UFC 259 PPV buys estimate was reported today by Sports Business Journal. Auger comments on this reported UFC 259 PPV buy estimate and how it compared to his estimate from last week.

Auger then discusses the announcement of PFL's deal with Verdict MMA. Verdict MMA is a fantasy-style MMA app that allows users to pick winners, earn points, rank up, and score rounds during live fights. PFL plans to integrate this data into its live broadcasts. Auger discusses the larger idea of MMA fantasy apps and sites and what this means for promotions around the world.

Next, Auger shares important notes from the Lawrence Epstein AMA, hosted by Sportico and Sports Innovation Lab. Epstein, the SVP and Chief Operating Officer for the UFC, answered a variety of questions and shared unique insight into the Reebok deal, the promotion's timeline for UFC Africa, the UFC Academy Combine that took place at the Shanghai Performance Institute, and more.

Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

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Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business-side of mixed martial arts.

Timestamps:

1:11 - UFC 259 PPV buys estimate

10:16 - Conor McGregor bought out of Proper No. Twelve

17:02 - Business and political implications of Khamzat Chimaev's potential retirement

33:00 - Junior dos Santos and Alistair Overeem released by UFC

35:43 - ONE Championship story correction

The first topic of The Fight Business Podcast Episode 30 is the UFC 259 PPV. Auger shares his UFC 259 PPV buys estimate and dives into the details of why he believes this event won't break past one million PPV buys.

Auger then discusses the news that Conor McGregor has been bought out of his Proper No. Twelve whiskey company. Becle now wholly owns Proper 12 whiskey and this could have implications for Conor McGregor going forward. Auger explains what it all means and why it's significant at the 10:16 timestamp.

One of the biggest stories of the week in MMA was Khamzat Chimaev's sudden retirement post on Instagram. Since then, Dana White has spoken out and stated that Chimaev isn't retiring. Chechen dictator Ramzan Kadyrov has also spoken out and informed his followers that he has strongly encouraged Chimaev to continue with his fighting career. What's the deal here? Auger explains all at 17:02.

And then it's a quick note on the UFC's decision to release Junior dos Santos and Alistair Overeem yesterday. Why is the promotion releasing these two UFC legends? Learn about it at 33:00.

Lastly, Auger follows up last week's episode by making a correction to the information regarding the ONE Championship SPAC interest. That's at 35:43.

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#UFC259 #ConorMcGregor #KhamzatChimaev

Welcome back to the Fight Business Podcast, Patrick Auger's show dedicated to the business-side of mixed martial arts.

Timestamps:

0:00 - Intro

01:51 - UFC signs exclusive Chinese media distribution deal

08:59 - ONE Championship mulling US SPAC deal

19:38 - How Myanmar coup could affect ONE Championship

29:46 - UFC reveals info regarding discretionary bonuses

40:55 - Invicta FC parts ways with UFC Fight Pass

The first topic of discussion in this episode is the UFC's historic media distribution deal in China. The promotion has landed a deal with Migu Video, which will now become the home of the upcoming Asia edition Dana White's Contender Series. The China Mobile subsidiary will also air UFC PPV events and Fight Night events in China.

Auger explains what this means for the UFC and how the promotion worked toward this remarkable deal behind the success of Chinese champion Weili Zhang.

Next, Auger focuses on how ONE Championship is considering a US SPAC deal. ONE Championship has chosen Credit Suisse Group and Goldman Sachs Group to manage the potential listing. Auger explains everything you need to know about this development.

On the topic of ONE Championship, Auger then discusses how the 2021 Myanmar coup could impact the promotion. ONE Championship has an incredible following in Myanmar and Auger explains what's at stake for the promotion here considering stars such as Aung La N Sang have spoken out against the 'unlawful' coup.

Lastly, Auger touches on the news regarding UFC discretionary bonuses and also how Invicta FC has parted ways with UFC Fight Pass.

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Welcome back to the Fight Business Podcast, Patrick Auger's show dedicated to the business-side of mixed martial arts.

Today's timestamps:

0:00 - Intro

02:26 - Misleading information regarding UFC 258 PPV buys

10:45 - PFL secures $65 million investment

23:27 - Bellator announces promotional rankings

32:03 - UFC locks in multi-year deal with TikTok

In this episode, Patrick Auger discusses an article that reported false information regarding the UFC 258 PPV buys for Kamaru Usman vs. Gilbert Burns. 

In the next segment, Auger discusses PFL's $65 million investment and the news that the promotion is wanting to spend a large chunk of those funds on athlete acquisition.

Next, Auger speaks about Bellator's recent announcement regarding promotional rankings. What does that mean for the promotion and the Bellator fighters?

And lastly, the UFC has locked in a multi-year deal with TikTok. Auger shares his thoughts on that announcement.

Auger will be back for another episode of The Fight Business Podcast this Thursday!

Follow Patrick Auger on Twitter: @AllDayAuger

First time here? Hit the subscribe content to see more content like this!

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Welcome back to the Fight Business Podcast, Patrick Auger's show dedicated to the business-side of mixed martial arts.  

Welcome back to the Fight Business Podcast, Patrick Auger's show dedicated to the business-side of mixed martial arts.  Subscribe to our channel: https://bit.ly/35iN7bzJoin our Discord server: https://discord.gg/vXgz9KyqYp In this episode, Auger discusses the recently uncovered ONE Championship 2019 financial report that details major losses and growing concerns for the Singapore-based promotion.  Auger then touches on Dustin Poirier's fast-increasing social media follower numbers following his knockout win against Conor McGregor and the impacts of the "superstar rub" in the UFC.  Lastly, Auger touches on President Joe Biden's request for Trump-appointed members of the Federal Service Impasses Panel to resign and what this means for pro-union movements in the US.  

Welcome back to the Fight Business Podcast, Patrick Auger's show dedicated to the business-side of mixed martial arts.