We’ve all felt it, and on this episode of The Friday Habit we are talking about it: imposter syndrome. Perhaps right now you lack confidence in your skills and you feel inadequate no matter how successful you are. Here are 8 keys to building your personal brand and pressing into it with confidence:

• Specialization – Have a niche and be confident in describing it to others.
• Leadership – Think about where you want to be a leader and get involved in those communities.
• Personality – Be genuine and people will gravitate towards you.
• Distinctiveness – By being authentically you, you are expressing your brand identity in a unique way that will engage people.
• Visibility – Be seen repeatedly and consistently by networking and telling people what you do.
• Utility – Be the same publicly and privately and be committed to continuous growth.
• Persistence – Be willing to fail and look stupid while you are growing your brand. It will take time to get where you want to be.
• Goodwill – Create a positive impact and provide value to those you come in contact with. Be kind, pay it forward, and give good advice rather than primarily being concerned with your bottom line.

Your action item after this episode is to reverse engineer yourself to become who you want to be and to confidently proclaim what you do when you are asked.

Links:
Blog post: https://medium.com/@brandviva/8-ways-to-get-over-your-imposter-syndrome-and-start-building-your-personal-brand-2529484e9022

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