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It seems like everywhere these days, we are confronted with all sorts of distractions, and it’s becoming clear to me that one of the ways we can futureproof ourselves is by becoming as indistractable as possible. That’s why I was keen to speak to Nir Eyal, the author of Indistractable: How to Control Your Attention and Choose Your Life, which came out late last year and I highly recommend. You might have heard of Nir’s previous book, Hooked, a bestseller which covered how products influence our behavior.

Nir’s work covers the intersection of psychology, technology, and business, which he calls "behavioral design." The topic encompasses user experience, behavioral economics, and a dash of neuroscience. Previously, Nir taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and he’s sold a few tech firms and been an investor in a few others - and I think you’ll find it fascinating how he dovetailed into his research of how individuals can become indistractable in an increasingly distracted world. So let’s jump right in!

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