Fentanyl isn’t just stealing lives—it’s exposing a broken system. Year after year, billions are spent on programs that barely move the needle, while families keep losing loved ones. But what if the solution has been sitting right in front of us all along?

In this episode of The Opioid Matrix, Michael Brown talks with Larry Kenemore a retired paramedic who’s seen addiction up close, and now leads the North American Rotarian Action Group on Addiction Prevention. Larry shares Project SMART, a practical, community-driven plan to shut down the “addiction pipeline” before it claims more lives. The problem? Politics, pride, and money are keeping proven ideas on the sidelines. Together, they break down why past efforts like “Just Say No” fell short, how fentanyl is showing up in vape pens, and why the real fix might come from neighbors helping neighbors.