271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

Ben Simon showed up at his college classmate Ben Chesler’s door with a giant, ugly sweet potato, plopped it down in front of him, and declared, “This is the future.” Chesler believed him.

Simon had visited multiple farms in California, and discovered that 20% of the state’s produce was being thrown out, which amounted to around 3 billion pounds of unnecessary waste. Together, with their friend Ron Clark, the trio launched a service in 2015 that would save ugly, unwanted fruits and vegetables and deliver them to consumers at low prices. They called it Imperfect Foods.

Thanks to an admirable mission and relatively untouched market, Imperfect Foods took off. Four years after the launch, the company now boasts six fulfillment centers in over 20 cities and more than 1,000 employees. The team is also expanding their offerings in order to fight food waste across the entire system, now offering dairy, dry goods, and canned foods to their customers as well.

Learn more about food waste, the power of customer interactions, and the importance of giving employees a stake in a company in this interview with Chesler.

Key Takeaways

How Chesler and Simon got their start tackling food waste in the nonprofit world

The giant, ugly sweet potato that became the catalyst for Imperfect Foods

The hilarious story of how Reddit brought in more customers for Imperfect Foods than The New York Times

Why the original founding team’s first hires were a bunch of teenagers

A look into Imperfect Foods’ massive growth over just four years

Why product-market fit wasn’t on the team’s mind until six months after the company’s launch

The brilliant marketing strategy that helped Imperfect Foods take off

The power of customer interactions

Why Chesler and the founding team make sure every single employee works in the warehouse at least once—and has access to stock options

The biggest challenges Imperfect Foods faces

Chesler’s reasoning for hiring people you have no business hiring, early on