Mullooly Asset Management

Fighting the Endowment Effect


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As humans, we’re all affected by different behavioral biases. We often let emotions dictate our actions, which can lead to unfavorable outcomes. These inherent biases make rational investing a difficult task. The endowment effect is one such bias that works against us as investors. Professor of Behavioral Science and Economics at the University of Chicago Booth […]
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Mullooly Asset ManagementBy Mullooly Asset Management

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