The dynamic duo, Alex & Ian join me from Ganance, where they're bringing fitness metrics to classic watches, combining sensor tech with stylish choices. We dig into the inspiration and ideation process as well as some really technical details with fellow firmware engineer Ian.
Find a partner that can immediately share your vision. It's worth waiting for the right person.
Data collection and refinement is an ongoing process - so OTA updates are key to continually improve the customer experience.
Battery life shouldn't be an afterthought! Plan for it from the architecture.Get your own at https://www.ganance.com
00:00 Introduction and Background
01:05 Meeting and Partnership
03:23 Hardware Development and Decision-making
04:35 Iterative Development and Planning
06:16 Target Market and Customer Profile
08:28 Addressing Style and Fashion
10:20 Hardware Components and Communication
12:23 Discussion on Zephyr RTOS
14:22 Tap Detection and Sensor Optimization
16:54 Future Plans and Gen 2 Development
25:09 Architecture and Communication
26:48 Gen 1 and Gen 2 Plans
29:20 Battery Life Optimization
32:12 Business Goals for the New Year
33:30 Partnerships with Watch Brands
34:00 Conclusion and Thank You
Keywords: wearable tech, smartwatch, activity tracker, traditional watch, firmware, Zephyr, Nordic, hardware, battery life