Host Willie Sheriff explores the emotional load entrepreneurs carry and why it’s crucial to actively “fill your wife’s cup.” He shares personal examples—hiking to the summit, surprise flowers or coffee, bringing the dogs and family—and explains that small, thoughtful actions outside of calendar obligations mean more than routine gifts.

The episode offers practical reminders to schedule or surprise your partner with what truly makes them happy, encourages mutual support for both spouses, and urges listeners to prioritize meaningful moments that let love overflow.