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Filling a Growing Glampsite with Emma Warren, Dimpsey Glamping
Join Sarah Orchard as she dives into a frank and open conversation with Emma Warren, a self professed glamping industry pioneer and owner behind Dimpsy Glamping. Dimpsey Glamping is celebrating nearly a decade and Emma shares her journey from a memorable birthday getaway to creating luxurious glamping experiences, that prioritise guest comfort and unique offerings. The discussion highlights the importance of understanding customer expectations, especially in a post-COVID hospitality world where guests demand more from their stays.
Emma emphasises the value of word-of-mouth marketing and building a strong brand identity, while also addressing the challenges of expanding a glamping site and maintaining occupancy levels. Tune in to discover key insights into growth marketing strategies and the evolving landscape of guest experiences in the glamping industry.
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Key Takeaways:
- Emma Warren emphasises the importance of understanding your target customer when starting a glamping business.
- Building a strong brand that reflects your values can significantly enhance guest experiences.
- Direct bookings provide more profit compared to relying solely on online booking agents like Airbnb.
- Maintaining a good relationship with previous guests can lead to repeat bookings over time.
- The glamping industry has evolved, and guest expectations are now more aligned with luxury accommodation offerings.
- Patience and adaptability are essential in managing fluctuations in booking patterns post-COVID.
---
Take a closer look at Dimpsey Glamping:
Visit the website
Emma's celebrity guest - Baroness Bamford
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
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View all episodes
By Sarah OrchardJoin Sarah Orchard as she dives into a frank and open conversation with Emma Warren, a self professed glamping industry pioneer and owner behind Dimpsy Glamping. Dimpsey Glamping is celebrating nearly a decade and Emma shares her journey from a memorable birthday getaway to creating luxurious glamping experiences, that prioritise guest comfort and unique offerings. The discussion highlights the importance of understanding customer expectations, especially in a post-COVID hospitality world where guests demand more from their stays.
Emma emphasises the value of word-of-mouth marketing and building a strong brand identity, while also addressing the challenges of expanding a glamping site and maintaining occupancy levels. Tune in to discover key insights into growth marketing strategies and the evolving landscape of guest experiences in the glamping industry.
---
Key Takeaways:
- Emma Warren emphasises the importance of understanding your target customer when starting a glamping business.
- Building a strong brand that reflects your values can significantly enhance guest experiences.
- Direct bookings provide more profit compared to relying solely on online booking agents like Airbnb.
- Maintaining a good relationship with previous guests can lead to repeat bookings over time.
- The glamping industry has evolved, and guest expectations are now more aligned with luxury accommodation offerings.
- Patience and adaptability are essential in managing fluctuations in booking patterns post-COVID.
---
Take a closer look at Dimpsey Glamping:
Visit the website
Emma's celebrity guest - Baroness Bamford
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---